Inspiring Sports Marketing
Jul 15, 2022
Germany’s ‘White Wings’ & ‘Depant GIESSEN 46ers’ Swap Jerseys For International Week Against Racism
Two German basketball teams, White Wings Hanau and Depant GIESSEN 46ers, exchanged jerseys before a BBL / ProB game tip-off and played in the club colours of their opponents >>
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Jul 08, 2022
UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022
UEFA and German national team sponsor Volkswagen (VW) launched a campaign controversially titled #NotWomensFootball which leveraged spiking interest in the team around UEFA Euro 2022 and criticises the use >>
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May 19, 2022
Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project
Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the >>
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May 12, 2022
Canon ‘Never Break Your Flow’ High-Energy Hoops Game Campaign In France, Germany & UK
To celebrate and promote its latest wave of new camera technology, early May saw Canon Europe roll out a campaign called ‘Never Break Your Flow’ which was inspired by >>
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Mar 30, 2022
Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team
Creative agency Amsterdam Berlin took a new approach to sports marketing and sponsorship by teaming up with German driver Laura-Marie Geissler to launch its own NFT-funded LMG GT No1 >>
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Jan 12, 2022
Tennis Legend Boris Becker Becomes A ‘Match Master’ In ‘Match Dich Locker’ Campaign
As tennis interest spikes around the Australian Open, German legend Boris Becker – who won the first of his six Grand Slam singles titles at the tender age of >>
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Oct 07, 2021
UEFA Celebrates Diversity & Inclusion At Berlin’s Olympiastadion At EURO 2024 Brand Identity Launch
At a launch event in Berlin’s Olympiastadion, one of the 10 German stadiums which will host UEFA EURO 2024 Germany, UEFA unveiled a new tournament brand identity that aims >>
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Aug 19, 2021
Nike Casts Berlin Teens To Tell Authentic Neukölln Video Stories Not Shown In Mainstream Media
An August Nike initiative aims to help young people in Neukölln, one of Berlin’s most misunderstood neighbourhoods, create their own narrative about their community. ‘Share Your Story: The >>
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Jul 10, 2021
#FCBayernPulse #HeartbeatFinal – Siemens, #WeKickCorona & Bayern Munich
A pandemic-linked data initiative from Siemens and FC Bayern called #FCBayernPulse which tracked fan heartbeats during games to showcase fan/team real-time game connections culminated in a season-ending #HeartbeatFinal campaign >>
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Jun 21, 2021
Allianz Direct ‘Future Sports Heroes’ Campaign Sees Usain Bolt Defeated By Future Stars
A fun new spot from Allianz Direct in Germany sees Jamaican sprint super star Usain Bolt step out of his comfort zone and take on new disciplines up against >>
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