Tag Archives: Germany

Germany’s ‘White Wings’ & ‘Depant GIESSEN 46ers’ Swap Jerseys For International Week Against Racism Germany’s ‘White Wings’ & ‘Depant GIESSEN 46ers’ Swap Jerseys For International Week Against Racism

Germany’s ‘White Wings’ & ‘Depant GIESSEN 46ers’ Swap Jerseys For International Week Against Racism

Two German basketball teams, White Wings Hanau and Depant GIESSEN 46ers, exchanged jerseys before a BBL / ProB game tip-off and played in the club colours of their opponents >>
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UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022 UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022

UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022

UEFA and German national team sponsor Volkswagen (VW) launched a campaign controversially titled #NotWomensFootball which leveraged spiking interest in the team around UEFA Euro 2022 and criticises the use >>
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Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the >>
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Canon ‘Never Break Your Flow’ High-Energy Hoops Game Campaign In France, Germany & UK Canon ‘Never Break Your Flow’ High-Energy Hoops Game Campaign In France, Germany & UK

Canon ‘Never Break Your Flow’ High-Energy Hoops Game Campaign In France, Germany & UK

To celebrate and promote its latest wave of new camera technology, early May saw Canon Europe roll out a campaign called ‘Never Break Your Flow’ which was inspired by >>
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Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team

Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team

Creative agency Amsterdam Berlin took a new approach to sports marketing and sponsorship by teaming up with German driver Laura-Marie Geissler to launch its own NFT-funded LMG GT No1 >>
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Tennis Legend Boris Becker Becomes A ‘Match Master’ In ‘Match Dich Locker’ Campaign Tennis Legend Boris Becker Becomes A ‘Match Master’ In ‘Match Dich Locker’ Campaign

Tennis Legend Boris Becker Becomes A ‘Match Master’ In ‘Match Dich Locker’ Campaign

As tennis interest spikes around the Australian Open, German legend Boris Becker – who won the first of his six Grand Slam singles titles at the tender age of >>
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Nike Casts Berlin Teens To Tell Authentic Neukölln Video Stories Not Shown In Mainstream Media Nike Casts Berlin Teens To Tell Authentic Neukölln Video Stories Not Shown In Mainstream Media

Nike Casts Berlin Teens To Tell Authentic Neukölln Video Stories Not Shown In Mainstream Media

An August Nike initiative aims to help young people in Neukölln, one of Berlin’s most misunderstood neighbourhoods, create their own narrative about their community.   ‘Share Your Story: The >>
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#FCBayernPulse #HeartbeatFinal – Siemens, #WeKickCorona & Bayern Munich #FCBayernPulse #HeartbeatFinal – Siemens, #WeKickCorona & Bayern Munich

#FCBayernPulse #HeartbeatFinal – Siemens, #WeKickCorona & Bayern Munich

A pandemic-linked data initiative from Siemens and FC Bayern called #FCBayernPulse which tracked fan heartbeats during games to showcase fan/team real-time game connections culminated in a season-ending #HeartbeatFinal campaign >>
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Allianz Direct ‘Future Sports Heroes’ Campaign Sees Usain Bolt Defeated By Future Stars Allianz Direct ‘Future Sports Heroes’ Campaign Sees Usain Bolt Defeated By Future Stars

Allianz Direct ‘Future Sports Heroes’ Campaign Sees Usain Bolt Defeated By Future Stars

A fun new spot from Allianz Direct in Germany sees Jamaican sprint super star Usain Bolt step out of his comfort zone and take on new disciplines up against >>
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