Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign

Sports retailer Sports Direct teamed up with football-focused creative and media company Copa90 to champion soccer equality and inclusivity via a multi-million-pound integrated campaign called ‘Girls Don’t Like Football, We Love It!’.   Rolling out across the UK in June and July and built around its ambassador alliances with former and current England Football stars,… Continue reading Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign

Nike ‘You’ve Never Seen England Like This’ Projects England Lionesses On To National Landmarks

From Tower Bridge and Battersea Power Station, to the Thames Barrier and The White Cliffs of Dover, England Football kit partner Nike projected huge images of the stars of England’s UEFA Euro 2022 team in an outdoor spearhead strand of its ‘You’ve Never Seen England Like This’ campaign.   Several standout players from the team… Continue reading Nike ‘You’ve Never Seen England Like This’ Projects England Lionesses On To National Landmarks