Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand

Cadillac continued its recent brand refresh with a major Oscars partnership that was led by three major new commercials debuting during the ABC awards ceremony telecast.   The lead spot was released online in the days leading up to the Academy Awards while the other two were revealed for the first time in-show.   At… Continue reading Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand

Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal

Chevrolet has marked the announcement of its new Manchester United partnership with a fan-created short film competition in partnership with Mofilm called 2:59@Old Trafford.   The idea behind the consumer-created initiative is for supporters to make short, 60-second videos that that capture the excitement and traditions of that last minute before kickoff.   The brand… Continue reading Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal

Cadillac Backs Automobile Magazine’s iPhone App

  General Motors premium brand Cadillac is promoting its CTS-V Coupe vehicle with a launch sponsorship of Automobile magazine’s new iPhone application.   When the application is loading, a screen appears that includes a Cadillac sponsorship message. This feature enables app users to click on Caddy ad units to launch a branded microsite with special… Continue reading Cadillac Backs Automobile Magazine’s iPhone App