Inspiring Sports Marketing
Jul 01, 2022
Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary
US based Fintech brand Ally Bank promoted its new pledge to boost support for women’s sports by promising male/female equal gender sports investment through a new campaign called ‘Watch >>
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May 24, 2022
UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to >>
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Mar 29, 2022
Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign
A Belgian campaign from client ‘Zijkant – Equal Pay Day’ created by agency mortierbrigade stars a team of former elite Belgian athletes and promotes the 2022 iteration of Equal >>
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Mar 17, 2022
Sports Media Giant ESPN Previews ‘Fifty/50′ Programming For 50th Anniversary Of Title IX
To celebrate the 50th anniversary of the passing of Title IX, ESPN is rolling out a month-long, original-programming push – including documentaries and podcasts – in June to highlight the >>
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Mar 17, 2022
FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches
To mark International Women’s Day on 8 March, the various playing fields and pitches belonging to European giant FC Barcelona – the Camp Nou, the Palau and the Ciutat >>
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Mar 16, 2022
NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
In the second week of March, Unilever antiperspirant brand Degree leveraged its NCAA partnership through a March Madness initiative aimed at helping close the gender bracket during the tournament >>
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Mar 15, 2022
NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
Leveraging its status as a partner of the NCAA and of its showpiece March Madness college basket tournament, Buick is shining a spotlight on all women’s sports through a >>
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Feb 28, 2022
Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship >>
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Sep 30, 2021
DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership
The last week of September saw sports streaming platform DAZN team up with pledge-based social impact charitable movement Common Goal for a campaign and a multi-million dollar pledge, a >>
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Jun 28, 2021
Volleyball World Launches ‘Equal Jersey’ To Support Gender Equality on World of Sport
Volleyball World teamed up with Ogilvy Social.Lab in mid-June to launch a specially designed ‘Equal Jersey’ to raise gender equality awareness in volleyball and across world sport. The >>
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