Tag Archives: Gender Equality

Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary

Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary

US based Fintech brand Ally Bank promoted its new pledge to boost support for women’s sports by promising male/female equal gender sports investment through a new campaign called ‘Watch >>
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UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to >>
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Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign

Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign

A Belgian campaign from client ‘Zijkant – Equal Pay Day’ created by agency mortierbrigade stars a team of former elite Belgian athletes and promotes the 2022 iteration of Equal >>
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Sports Media Giant ESPN Previews ‘Fifty/50′ Programming For 50th Anniversary Of Title IX Sports Media Giant ESPN Previews ‘Fifty/50′ Programming For 50th Anniversary Of Title IX

Sports Media Giant ESPN Previews ‘Fifty/50′ Programming For 50th Anniversary Of Title IX

To celebrate the 50th anniversary of the passing of Title IX, ESPN is rolling out a month-long, original-programming push – including documentaries and podcasts – in June to highlight the >>
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FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches

FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches

To mark International Women’s Day on 8 March, the various playing fields and pitches belonging to European giant FC Barcelona – the Camp Nou, the Palau and the Ciutat >>
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NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality

NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality

In the second week of March, Unilever antiperspirant brand Degree leveraged its NCAA partnership through a March Madness initiative aimed at helping close the gender bracket during the tournament >>
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NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’ NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’

NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’

Leveraging its status as a partner of the NCAA and of its showpiece March Madness college basket tournament, Buick is shining a spotlight on all women’s sports through a >>
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Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship >>
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DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership

DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership

The last week of September saw sports streaming platform DAZN team up with pledge-based social impact charitable movement Common Goal for a campaign and a multi-million dollar pledge, a >>
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Volleyball World Launches ‘Equal Jersey’ To Support Gender Equality on World of Sport Volleyball World Launches ‘Equal Jersey’ To Support Gender Equality on World of Sport

Volleyball World Launches ‘Equal Jersey’ To Support Gender Equality on World of Sport

Volleyball World teamed up with Ogilvy Social.Lab in mid-June to launch a specially designed ‘Equal Jersey’ to raise gender equality awareness in volleyball and across world sport.   The >>
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