Gatorade ‘Every Last Drop’ Lightens Burden Of Wearing National Kit In 4-Nation Women’s WC Ad

Leveraging the FIFA 2023 Women’s World Cup and its partnerships with four of the competing nations, Gatorade reaffirmed its commitment to equality and inclusion and to the teams through a multi-market campaign called ‘Every Last Drop’ and focused on the responsibility players feel when wearing their country’s jersey.   The PepsiCo owned brand’s campaign, developed… Continue reading Gatorade ‘Every Last Drop’ Lightens Burden Of Wearing National Kit In 4-Nation Women’s WC Ad

Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads

A new music-focused, spring/summer campaign from Gatorade subrand Gatorlyte called ‘Rapid Rehydration Is A Game Changer’ was fronted by brand ambassadors Lionel Messi and Jayson Tatum saw three conceptual films – each linked to a specific, relevant music track – focus on the negative effects of hydration loss.   Developed by creative agency 180 Amsterdam… Continue reading Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads

Gatorade Appoints Soccer Icons Shevchenko/Yankey As ‘Confidence Coaches’ For #TeamTalk Spots

June saw Gatorade roll out a European campaign based on ‘Team Talk’ spots featuring for England star Rachel Yankey and Ukrainian football legend and 2004 Ballon d’Or winner Andriy Shevchenko aimed at inspiring the next generation of soccer stars.   The campaign, developed with agency Golin, sees the brand’s two ambassadors -– referred to as… Continue reading Gatorade Appoints Soccer Icons Shevchenko/Yankey As ‘Confidence Coaches’ For #TeamTalk Spots

Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign

Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be Great’ campaign featuring endorsers Serena Williams and Lionel Messi alongside a new generation of sports stars such as hoops phenomenon Jayson Tatum, WNBA ace Elena Delle Donne, MLB slugger Bryce… Continue reading Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign

Gatorade LatAm ‘Colour Of Greatness’ Sees Athletes’ Tongues Show Drink Is Behind Greatness

A Spring 2023 Gatorade print and Instagram campaign in Latin America called #portrásdagrandeza (‘The Colour Of Greatness’), created by agency BBDO Argentina, uses real images of athletes and their tongues in moments of greatness to back up the brand’s claim that the drink is ‘Behind The Greatness’.   Based on the proposition that one of… Continue reading Gatorade LatAm ‘Colour Of Greatness’ Sees Athletes’ Tongues Show Drink Is Behind Greatness

Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

A new LATAM regional campaign from Gatorade focusing on ways sport can make us feel better was spearheaded by a short film called ‘Breakup Story’ which tells the tale of a doomed romance and a heartbroken man who finds solace in sports to bring to life the brand’s commitment to moving forward whatever the challenge.… Continue reading Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

Gatorade Latin America Launch Integrated Campaign Claiming That ‘Sweating Is Glory’

Sports drink market leader Gatorade’s latest South American campaign celebrates the glory of sweating with an integrated, functional campaign spearheaded by a 90-second spot titled ‘Sweating Is Glory’.   The hero commercial, created by agency Isla and production studio Stink São Paulo, shows sweat like few films ever have before and suggests that sweat should… Continue reading Gatorade Latin America Launch Integrated Campaign Claiming That ‘Sweating Is Glory’

Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign

At the start of March, PepsiCo’s market leading Gatorade launched ‘Fast Twitch’- a new sugar free energy drink – with an anthemic campaign that builds out from its original NFL tie-up to connect athletes and fans of the NBA, WNBA and MLB and which unveiled an endorser stable of athletes including Zion Williamson, Kahleah Copper… Continue reading Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign

Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle

Sports drink giant Gatorade launched a multi-strand, global ‘The Next 90 Minutes’ campaign to leverage the 2022 FIFA Men’s World Cup which sets out to inspire future generations to achieve greatness, by facing any challenge ahead with confidence.   Spearheaded by a film starring Argentina’s Lionel Messi, Gatorade’s campaign aims to reinforce the idea that,… Continue reading Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle

Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open

An emotional Gatorade commercial narrated by music megastar Beyoncé pays tribute to brand ambassador Serena Williams as she starts her final Grand Slam at the 2022 US Open.   The PepsiCo owned sports drink spot, titled ‘Love Means Everything’, celebrated Williams’ record-breaking tennis career on the eve of the tournament and highlights he she started a… Continue reading Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open

Gatorade ‘All For Fun’ Campaigns Reminds Fans That Fun Still Sits At The Heart Of Sport

An August campaign from Gatorade celebrates the fun of sport and underscores the sports drink’s brand belief that ‘when you play for the love of the game, you get the most out of it’.   The integrated campaign, which runs under the brand’s ongoing ‘Fuel Tomorrow’ brand platform, was created in partnership with agency TBWA\Chiat\Day… Continue reading Gatorade ‘All For Fun’ Campaigns Reminds Fans That Fun Still Sits At The Heart Of Sport

Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials

The world’s best selling sports drink Gatorade collaborated with UEFA (withy whom it has an official sponsorship through parent company PepsiCo’s portfolio partnership) on a first-of-its-kind initiative to optimise female match officials’ health and performance ahead of, and during the UEFA women’s Euro 2022 tournament: a program designed to assist elite female match officials with… Continue reading Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials