Gulf Oil India leveraged the IPL 2023 season and its official partnership with the Chennai Super Kings (CSK) team through the ‘Gulf Fan Academy’: an interactive gaming platform hosting a series of immersive and entertaining cricket challenges for fans ands promoted through an integrated, player-fronted campaign. The platform, running live on the MyJio app,… Continue reading Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’
Tag: Gaming
OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’
Manchester City FC partner OKX worked with Yahoo to roll out a metaverse campaign on the Ready Player Me platform revolving around interactive avatars and featuring leading players to inspire fans to ‘Play For the City’. The Web3 tech and crypto exchange company and official club training kit partner’s augmented reality (AI) experience, hubbed… Continue reading OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’
Paddy Power Spot Sees Arsenal Legends Prefer To Lose Title Than See A Smug Piers Morgan
Paddy Power continued its reputation as a controversial and irreverent sports marketers with a comic campaign focused on the battle for the Premier League (EPL) title based on the idea that Arsenal FC fans – represented by several club legends – would prefer Manchester City FC and not Arsenal not to win their first league… Continue reading Paddy Power Spot Sees Arsenal Legends Prefer To Lose Title Than See A Smug Piers Morgan
EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known as ‘FC’ – the world’s most popular sports game. Working with creative studio Uncommon – which is creating the new brand vision, identity and logo)… Continue reading EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
‘MLB The Show’ Promotes 23 Iteration Via Animated Negro Leagues Video Campaign & In-Game Play
In February, March and April, ‘MLB The Show 23’ rolled out an animated video series called ‘Storylines’ to tease the latest iteration of the game and to celebrate and educate fans about the history of the Negro Leagues by introducing a playable new mode allowing gamers to step into the cleats of some of the… Continue reading ‘MLB The Show’ Promotes 23 Iteration Via Animated Negro Leagues Video Campaign & In-Game Play
Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative
Formula One (F1) sponsor Heineken launched its previously teased Player 0.0 gaming initiative around the Rolex Australian Grand Prix with a nationwide, multi-site Sim Racing tournament that seeks to engage and entertain Aussie F1 fans and promote the brewer’s no-alcohol beer. The project was developed in a partnership with F1 Red Bull Racing driver… Continue reading Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative
Woolworths & Komo Tech Build Gaming Hub To Help Aussie Netball Kids ‘Pick Fresh, Play Fresh’
Woolworths activated its partnership with Netball Australia in March through an initiative called ‘Pick Fresh, Play Fresh’ based around a digital engagement hub with interactive gaming-style experiences aimed at educating young Aussie netballers about the role of nutrition in sport. The online bug uses familiar gaming visuals and concepts – including ‘like badges’, personalised… Continue reading Woolworths & Komo Tech Build Gaming Hub To Help Aussie Netball Kids ‘Pick Fresh, Play Fresh’
Oracle Red Bull Racing Driver Max Verstappen Becomes Heineken 0.0 Ambassador
Mid-February saw Oracle Red Bull Racing and driver Max Verstappen become Heineken partners with the current Formula One (F1) champion unveiled as an official Heineken 0.0 ambassador and to champion responsible consumption. The all-Netherlands tie-up sees the Dutch beer giant and the Dutch Formula 1 driver team up to engage fans through an ongoing,… Continue reading Oracle Red Bull Racing Driver Max Verstappen Becomes Heineken 0.0 Ambassador
Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
Kia Corporation, which announced an extension to its long-term partnership with the Australian Open (AO) and Tennis Australia until 2028 in January, put the on-site ‘Kia Wave’ installation at the heart of an AO23 tournament marketing programme which spans on-site branding, initiatives with ambassador Rafa Nadal, immersive gaming, digital content, a vehicle fleet and a… Continue reading Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse
Days ahead of the 2023 Playoffs, the NFL’s official soup brand Campbell’s Chunky launched the ‘Chunky FuelUp Tournament’: a cross-branded, multi-player, football-themed, branded gaming activation taking place within Fortnite. The activation, an extension of Campbell’s long-running stint as the ‘Official Soup Sponsor of the NFL’, is a branded virtual gaming experience hosted inside ‘Fortnite… Continue reading Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse
Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’
Brazilian leisure and entertainment brand Betano leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup with an integrated campaign inviting fans to have a flutter at Qatar 2022. The multi-channel blended live action and animation campaign sets out to tell a story of resilience, faith and victory which resembles the attitude, commitment… Continue reading Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’
Footballers Kiss In NGO/Agency Repost To Qatar’s Anti-LGBTQI+ & #OneLove Stance
A joint social movement style campaign from ad agency Serviceplan House of Communication Spain, COGAM (a Madrid-based LGBTQI+ NGO) and Polish studio Game-Changer leveraged the 2022 FIFA Men’s World Cup and challenged host nation Qatar’s human rights via a gamer-focused, digital-first initiative called #LoveWinsQatar. Amidst the tidal wave of Qatar 2022 criticism – focusing… Continue reading Footballers Kiss In NGO/Agency Repost To Qatar’s Anti-LGBTQI+ & #OneLove Stance
