Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation

Indian multinational food giant Britannia leveraged its Indian Olympic Association (IOA) partnership in mid-March through a multichannel campaign encouraging the country’s hunger for sports other than cricket called #HungryForGold. Objective Britannia teamed up with agency Talented and JSW Sport to project a new sporting image for India: one that is inclusive and champions multiple sports.… Continue reading Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation

Fan Duel & Gronk Team Up For ‘Kick Of Destiny 2’ Second Chance Super Bowl Stunt

Sportsbook FanDuel returned to the NLF’s Big Game in 2024 with a multi-spot, re-work campaign titled ‘Kick of Destiny 2’: a sequel to FanDuel’s live Super Bowl commercial stunt from last year which saw former player Rob ‘Gronk’ Gronkowski miss a field goal. This year, Gronk returned to try and redeem himself. Ahead of the… Continue reading Fan Duel & Gronk Team Up For ‘Kick Of Destiny 2’ Second Chance Super Bowl Stunt

Xbox ‘The Everyday Tactician’ Campaign Offers ‘Football Manager 24’ Gamers Chance Of Bromley FC Coaching Job

Timed to boost the 6 November release of the latest FM24 edition, Microsoft-owned games console Xbox partnered with video game and entertainment giant Sega and Bromley FC to give Football Manager fans the chance to win a stint as a support performance tactician via a campaign called ‘The Everyday Tactician’. One skilled gamer is offered… Continue reading Xbox ‘The Everyday Tactician’ Campaign Offers ‘Football Manager 24’ Gamers Chance Of Bromley FC Coaching Job

BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign

BetMGM unveiled a three-part teaser campaign ahead of the Big Game debut of its flagship TV commercial starring NFL all-time-great Tom Brady and hockey legend Wayne Gretzky alongside comic actor Vince Vaughn. The idea is that BetMGM, one of seven official NFL sports betting partners alongside the likes of Fox Bet, FanDuel, DraftKings and Caesars,… Continue reading BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign

Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration

Boss, the athletic arm of the Hugo Boss fashion brand, leveraged its fresh partnership with the NFL at the start of the new football season through an integration into Roblox ‘Super NFL Tycoon’ game which offered players a chance to unlock a virtual ‘Boss x NFL’ hoodie for the gaming character.   The athleisure clothing… Continue reading Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration

Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup

Visa created an immersive, pixel stream, mobile gaming experience called ‘Visa Freestyler’ to celebrating women’s football and enhance its FIFA 2023 Women’s World Cup global activation programme.   Developed in harness with Sydney based creative studio T&DA, ‘Visa Freestyler’ is an interactive football juggling/keepy-uppy game: powered by Meta’s Infinite Window technology, it provides a fun… Continue reading Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup

FANDUEL/NORTH EDGE CRAFT DEFY TIME ZONES TO Back USWNT WITH CUSTOM ‘EXTRA KICK COFFEE’ OFFER

FanDuel’s FanFuel Extra Kick Coffee

To leverage the FIFA 2023 Women’s World Cup and boost support for the US Women’s National Team (USWNT) despite the unsociable time zone issues around a tournament held in Australia and New Zealand, FanDuel teamed up with female-owned North Edge Craft Coffee to create a limited edition, custom coffee blend called ‘Extra Kick’ which will… Continue reading FANDUEL/NORTH EDGE CRAFT DEFY TIME ZONES TO Back USWNT WITH CUSTOM ‘EXTRA KICK COFFEE’ OFFER

Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads

A new music-focused, spring/summer campaign from Gatorade subrand Gatorlyte called ‘Rapid Rehydration Is A Game Changer’ was fronted by brand ambassadors Lionel Messi and Jayson Tatum saw three conceptual films – each linked to a specific, relevant music track – focus on the negative effects of hydration loss.   Developed by creative agency 180 Amsterdam… Continue reading Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads

EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad

In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through a multi-faceted launch campaign that included a big-budget launch event in Amsterdam, a ‘Haa-Land’ campaign focusing on Norwegian cover star and Manchester City FC striker Erling… Continue reading EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad

AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash

Ahead of Wimbledon 2023, the All England Lawn Tennis Club (AELTC) launched a set of fresh digital experiences targeting younger fans with the launch of updated tennis mobile app games, fresh additions to its ‘WimbleWorld’ experience on metaverse platform Roblox and the launch of a Fortnite game titled ‘Race To Wimbledon’.   Rolling out and… Continue reading AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash

LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’

A team of athlete ambassador super stars from the world of women’s soccer linked up with The LEGO Group to champion the way that girls play on and off the pitch in an initiative called ‘Play Unstoppable’.   Players from leagues and countries across the globe – including former USA Women’s team Captain Megan Rapinoe,… Continue reading LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’

Xbox Celebrate LA Lakers Sponsorship Via Giant OOH Team-Themed Consoles

International gaming console company Xbox leveraged its status as an official sponsor of the LA Lakers through a limited edition set of team-themed consoles and gaming peripherals to celebrate the NBA franchise’s 75th anniversary.   The 2022/3 hoops season sees the side mark its 75th milestone – after beginning life as the Minneapolis Lakers (in the… Continue reading Xbox Celebrate LA Lakers Sponsorship Via Giant OOH Team-Themed Consoles