Inspiring Sports Marketing
Jun 27, 2022
Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
Vodafone, the Official Connectivity Partner of The Championships, sought to turn tennis fans into Wimbledon champions through a Snapchat augmented reality (AR) lens led strand of its multi-stage #FeelTheConnection >>
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Jun 24, 2022
Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu
At the start of June, one month ahead of the first service at Wimbledon 2022, Emma Raducanu fronted a campaign called #FeelTheConnection leveraging Vodafone’s status as the Official Connectivity >>
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May 27, 2022
Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs
To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which >>
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May 27, 2022
Real Madrid Stars Launch ‘Call Of Duty Warzone – Operation Monarch’ Ahead Of UCL Final
A trio of players from UEFA Champions League finalists Real Madrid teamed up with games-maker Activation Blizzard and content production company 433 in one strand of the launch campaign >>
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May 23, 2022
NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the >>
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May 20, 2022
Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of >>
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May 19, 2022
Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience
Nestle Munch partnered with four teams from the Indian Premier League (IPL) – Royal Challengers Bangalore, Punjab Kings, Sunrisers Hyderabad and Kolkata Knight Riders – for a 2022 season >>
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May 16, 2022
Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break
A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals. The initiative, >>
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May 13, 2022
UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming activation fronted by Paul >>
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Apr 11, 2022
Rishabh Pant & Pandya Brothers Seek To Get Fans To ‘Dream Big’ In Dream 11 IPL 2022 Activation
Fantasy sports platform Dream11 launched its latest IPL 2022 activation leveraging its partnership with the 2022 tournament in the form of a campaign called ‘Enablers Of Dream’ which ran >>
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