To celebrate the 2023 football season kick-off, the NFL partnered with Snapchat for an on augmented reality lens experience aimed at stoking supporter excitement by enabling them to virtually wear team jerseys, to create a virtual bobblehead, play cornhole, tailgate, enter a commentator contest and even purchase official NFL merchandise. The refreshed ‘NFL Kickoff Jersey Lens’ is customizable… Continue reading NFL & Snapchat team-Up To Celebrate 2023 Football Season Kick-Off Via AR Lens
Tag: Game
Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
Kia Corporation, which announced an extension to its long-term partnership with the Australian Open (AO) and Tennis Australia until 2028 in January, put the on-site ‘Kia Wave’ installation at the heart of an AO23 tournament marketing programme which spans on-site branding, initiatives with ambassador Rafa Nadal, immersive gaming, digital content, a vehicle fleet and a… Continue reading Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game
The New Year saw the National Hockey League (NHL) team up with official partner Pepsi for a free-to-play weekly pick ‘em game called ‘The Pepsi Zero Sugar NHL Goalie Challenge’ hubbed on a bespoke website. The game’s digital home, which is refreshed in real-time, features all NHL starting goalies for the games each Tuesday as well as their relevant… Continue reading League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game
Aussie Retailer The Athlete’s Foot Launches ‘Fitopia’ Online Game Fitopia On Roblox
As part of its integrated, multi-strand back-to-school campaign, January saw Australian retailer The Athlete’s Foot launch a game on Roblox called ‘Fitopia’. The free online game leverages the traditional New Year exercise and health trend and seeks to bring the best parts of going back to school to life in a fun and educational… Continue reading Aussie Retailer The Athlete’s Foot Launches ‘Fitopia’ Online Game Fitopia On Roblox
Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny
An interactive social campaign from Duracell leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup by inviting football fans to play ‘keepy uppy’ against the brand’s bunny mascot on TikTok while showing off their skills. Created in harness with agency Wunderman Thompson UK, Duracell’s social soccer game seeks to drive home a… Continue reading Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny
NBA 2K Celebrates Greatness Within All With ‘Answer The Call’ Global Campaign
September saw NBA 2K unveil a global creative platform and its biggest ad campaign to date for the launch of the latest instalment of the world’s leading basketball sports simulation video game called ‘Answer The Call’. To promote the roll out of the latest iteration of the game, NBA 2K23, the gaming brand created… Continue reading NBA 2K Celebrates Greatness Within All With ‘Answer The Call’ Global Campaign
NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game
Onlife Inc, a self-described experience platform which seeks to merge virtual worlds and physical goods, has unveiled its first ever physical sneaker release – a real world version of one of its best known NFT virtual sneakers ‘the Aglet One’ – which can also be worn digitally as an NFT. Early May saw the… Continue reading NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game
UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series
Seeking to get more young kids engaged with football in general and the Women’s Euro 2022 tournament in particular, April saw UEFA take the tournament to a new platform when it unveiled a trio of mascots in the virtual gaming world of Roblox. Collectively known as ‘Hat Trick’, Kai, Robyn and Ashley (who were… Continue reading UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series
EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22
In a 2 March social media post, video game giant EA Sports announced it was removing the Russian national football team and all Russian-based clubs from its world-leading FIFA 22 video game in response to the Kremlin’s horrifying invasion of Ukraine. The copy-led official statement posted across EA Sports’ Instagram and Twitter feed said… Continue reading EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22
Gatorade Showcases ‘Dunk’ Celebrations In Season-Long NFL, Gaming-Influenced Football Campaign
NFL partner Gatorade commemorates almost forty years of working in the game through a season-long, multi-channel marketing initiative built around what the brand refers to as the ‘dunk celebration’: where sideline coolers of the PepsiCo owned sports drink are dumped on the heads of Super Bowl winning teams’ coaches. The campaign was launched through a… Continue reading Gatorade Showcases ‘Dunk’ Celebrations In Season-Long NFL, Gaming-Influenced Football Campaign
EA Sports Teams Up With Mbappé, Beckham, Zidane & A Super Star Soccer Side To Unveil FIFA 22 ‘HyperMotion’
To promote the release of FIFA 22, EA Sports rolled out a global campaign called ‘HyperMotion’ asking questions about ‘what makes us human’ and featuring a strong team of football ambassadors led by Paris Saint-Germain superstar and the game’s cover player (for the second year running) Kylian Mbappé, long-time endorsers David Beckham and Zinédine Zidane, plus… Continue reading EA Sports Teams Up With Mbappé, Beckham, Zidane & A Super Star Soccer Side To Unveil FIFA 22 ‘HyperMotion’
Italian GP Champ Daniel Ricciardo Fronts EA Sports Codemasters F1 ‘After The Apex’ Content Series
Fronted by 2021 Italian Grand Prix winner Daniel Ricciardo, September saw EA Sports launch a campaign called ‘After The Apex’ to promote the latest version of its Codemasters F1 game. The four-film content series for F1 2021 gets off the grid with a spot featuring the Australian racing driver and giving viewers, gamers and… Continue reading Italian GP Champ Daniel Ricciardo Fronts EA Sports Codemasters F1 ‘After The Apex’ Content Series
