AELTC Partner Vodafone’s 5G Headsets Boost Visually Impaired Fans Live Wimbledon Experience

Vodafone, the official connectivity partner of Wimbledon, debuted 5G-powered headsets on Wimbledon’s Centre and No1 courts in what the brand claims is a world-first 5G tennis trial to enable visually impaired fans to watch live tennis like never before,   The headsets, developed by GiveVision and powered by Vodafone 5G, stream live footage from local… Continue reading AELTC Partner Vodafone’s 5G Headsets Boost Visually Impaired Fans Live Wimbledon Experience

Enterprise Teams Up With Berbatov & Foster In UEFA Europa League ‘Mission: Masterclass’ Series

Ahead of the UEFA Europa League Quarter-Finals second-leg, Enterprise Rent-A-Car and UEFA launched an online ‘Mission: Masterclass’ video series starring former Manchester United FC players Dimitar Berbatov and Ben Foster.   Enterprise and the European governing body linked up with the former Red Devils’ teammates on a three-part film series exploring the technical and mental… Continue reading Enterprise Teams Up With Berbatov & Foster In UEFA Europa League ‘Mission: Masterclass’ Series

Vodafone, LTA & AELTC Expand ‘Play Your Way to Wimbledon’ To Include Adult & Disability Categories 

Sponsor Vodafone teamed up with The Lawn Tennis Association (The LTA) and The All England Lawn Tennis Club (The AELTC) to expand the 2023 iteration of the ‘Play Your Way To Wimbledon’ initiative to include disability categories and additional adult events as well as the original juniors strand enabling more tennis lovers to experience a… Continue reading Vodafone, LTA & AELTC Expand ‘Play Your Way to Wimbledon’ To Include Adult & Disability Categories 

Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu

At the start of June, one month ahead of the first service at Wimbledon 2022, Emma Raducanu fronted a campaign called #FeelTheConnection leveraging Vodafone’s status as the Official Connectivity Partner of The Championships.   The summer-long, multi-platform activation, developed in harness with agency Ogilvy UK, seeks to encourage tennis fans and consumers to ‘Feel The… Continue reading Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu

Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme

On 3 April Arsenal FC official betting sponsor Sportsbet.io launched the club’s first fully virtual, augmented reality match day programme to bring the matchday magazine experience into fans’ living rooms.   The initiative, which was developed in harness with sports, entertainment and PR agency Fuse, was designed for tablet on which the user can trigger… Continue reading Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme

Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans

Early February saw Southampton FC partner Sportsbet.io launch a club VIP experience using virtual reality to recreate the match day magic and offer unique behind-the-scenes teams insights for fans at home.   The crypto sportsbook, which seeks to leverage its Southampton rights to inform, educate and engage football fans around the topic of cryptocurrency, also… Continue reading Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans

Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League

Nissan, the Japanese car manufacturer, activated its partnership with the UEFA Champions League for the 2020/21 football season through a set of sponsorship bumpers that will run globally over the course of the season.   By leveraging its rights around the world’s leading football club competition, the Nissan United Sport (NUS) team, which is comprised… Continue reading Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League

Betsafe Leverages Man City & Saracens Alliances For ‘Overcome The Odds’ Video Series

A new campaign from Betsafe, called ‘Ovecome The Odds’, pits football against rugby as it aims to establish once and for all which sport involves greater skill.   This video content series leverages the betting brand’s partnerships with Manchester City FC and Saracens RFC and features several players from both clubs.   The videos see… Continue reading Betsafe Leverages Man City & Saracens Alliances For ‘Overcome The Odds’ Video Series