NFL partner Sleep Number’s first national Super Bowl campaign stars Pro Football Hall of Famer and legendary running back Eric Dickerson on an epic cross country run as he heads out on foot from New York to this years’ Super Bowl in Los Angeles’ SoFi Stadium. The activation, created by ad agency Griffin Archer… Continue reading NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl
Tag: Furniture
DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’
A new DFS ‘Ordinary People’ campaign leveraging its partnership with Team GB launched in mid-June which brought together two sides of the British spirit: honouring its athletes and celebrating the spirit of the whole country (to sell sofas). Developed by agency krow, the activation aims to drive home the message that the whole country… Continue reading DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’
DFS Launches Crufts Online TV Channel
DFS, the title sponsor of the Kennel Club’s annual Crufts show, is backing an online digital TV channel carrying online highlights of the event. DFSCrufts.tv not only provides free live digital coverage of the 2011 event, but also streams classic lips of event highlights and winners from the 1980’s and 90’s. DFS, is working with… Continue reading DFS Launches Crufts Online TV Channel
Ikea Goes Interactive Online for Social Soft Toy Aid Choir
In the footsteps of Band Aid and Live Aid, comes Soft Toy Aid. The latest educational initiative from Ikea sees the furniture behemoth launch a cuddly, web-led singing campaign as it once again partners with UNICEF and Save The Children to support Schools For Africa. The Swedish brand will donate €1 from… Continue reading Ikea Goes Interactive Online for Social Soft Toy Aid Choir
Urban Barn’s Big Brother-Style Winter Olympics Initiative
One of the most interesting non official initiatives at Vancouver’s Winter Olympics came from Urban Barn in the form of its HomeOnHowe campaign. The initiative saw the manager of an Urban Barn store move into his shop for the duration of the games. Living Big Brother style in the retail space meant eating,… Continue reading Urban Barn’s Big Brother-Style Winter Olympics Initiative
Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
An experimental theatre troupe, Mammoth Music Theatre, has linked up with Swedish uber retailer IKEA to stage a domestic drama-themed opera – Flatpack. It is a new opera about furniture and everyday domestic life. This form of brand backed theatre is being staged at Ikea’s Wembley superstore and is performed in a public… Continue reading Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
