In the days ahead of Super Bowl LVII, the Philadelphia Eagles leveraged National Gun Violence Survivors Week and launched a new film promoting the team’s ‘A Fan Of Change‘ campaign. Created by Philadelphia-based agency The Perception, the campaign is part of the Eagles’ ongoing efforts to combat the city’s gun violence crisis and the… Continue reading Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII
Tag: Fundraising
Shelter’s #NoHomeKit Saw 1000 Clubs Swap Shirts To Support Ending Homelessness
Homeless charity Shelter’s 2022/23 #NoHomeKit campaign, developed in tandem with sport and entertainment agency Dark Horses, saw around 1000 clubs (both elite professional teams and grassroots amateur sides) sign up to swap their home kit for their away kit for games over the festive period to raise awareness and funds for Shelter frontline services fighting… Continue reading Shelter’s #NoHomeKit Saw 1000 Clubs Swap Shirts To Support Ending Homelessness
Charity FareShare & BMB Release ‘Sweet Carol Rhymes’ Christmas World Cup Fundraising Single
FareShare, a UK national network of charitable food redistributors, teamed up with creative agency BMB, to leverage the 2022 FIFA Men’s World Cup and bring some festive cheer in the form of a fundraising England Football Christmas single led campaign called ‘Sweet Carol Rhymes’. The campaign title is a play on the current England… Continue reading Charity FareShare & BMB Release ‘Sweet Carol Rhymes’ Christmas World Cup Fundraising Single
Miami Sports Stars Back The Miami Foundation’s ‘Jersey For Miami’ Fundraising Campaign
Players from five of Miami’s biggest sports franchises – Dolphins (NFL), Heat (NBA), Marlins (MLB), Inter Miami (MLS) and the Florida Panthers (NHL) – teamed up to promote the cause and donate their autographs on a jersey in exchange for donations in aid of The Miami Foundation’s ‘Give Miami Day’. In a campaign called… Continue reading Miami Sports Stars Back The Miami Foundation’s ‘Jersey For Miami’ Fundraising Campaign
All My Relations Indigenous Basketball Team Ball & Film Asks ‘Do You Have What It Takes?’
February saw the ‘All My Relations (AMR)’ women’s Indigenous basketball team launched its first charity campaign with creative agency The Local Collective to showcase the team’s deep roots and raise funds through sales of a bespoke, limited edition basketball. The work, which was developed in a partnership with advertising agency The Local Collective (TLC) showcases the… Continue reading All My Relations Indigenous Basketball Team Ball & Film Asks ‘Do You Have What It Takes?’
Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism in hockey as it aims to raise awareness and of funds for a drive to make hockey more diverse. Conceived by creative agency Anomaly and… Continue reading Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community for the traditional Boxing Day matches. According to the campaign’s supporting PR material, every 90 minutes 25 households become homeless in England alone. Thus, between the opening… Continue reading England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
Chase Elliott Foundation & NASCAR Sponsor Napa Auto Parts, Hendrick Motorsport & Children’s ‘DESI9N TO DRIVE’
The Chase Elliott Foundation joined forces with NASCAR sponsor NAPA AUTO PARTS and the Hendrick Motorsports team for the expanded, fifth iteration of its ‘DESI9N TO DRIVE’ art collaboration to benefit Children’s Healthcare of Atlanta (Children’s). The fundraising campaign, created by agency VMLY&R, is based around a full design makeover of Chase Elliott’s driver… Continue reading Chase Elliott Foundation & NASCAR Sponsor Napa Auto Parts, Hendrick Motorsport & Children’s ‘DESI9N TO DRIVE’
The Wimbledon Foundation Launches Scavenger Hunt ‘Thank Your Champion’ UK Charity Campaign
The end of June saw The Wimbledon Foundation, the charity arm of The All England Lawn Tennis Club (AELTC) and of The Championships, launch a campaign called ‘Thank Your Champion’ which aims to celebrate people who have ‘made a difference’ during the last year. The initiative is spearhead by a nationwide #ThankYourChampion Scavenger Hunt… Continue reading The Wimbledon Foundation Launches Scavenger Hunt ‘Thank Your Champion’ UK Charity Campaign
Nike Promotes New ‘Grenfell Athletic FC’ Strip Via ‘Fabric Of The Community’ Campaign
The last week of June saw Nike and partners kick off a campaign promoting its latest Grenfell Athletic FC kit through an initiative titled ‘Fabric Of The Community’ which was led by a spearhead spot and seeks to raise community support funds in the wake of the 2017 Grenfell Tower disaster. Promoting the… Continue reading Nike Promotes New ‘Grenfell Athletic FC’ Strip Via ‘Fabric Of The Community’ Campaign
Laureus Launches ‘Everyone Wins’ Campaign To Address Social Challenges Through Sport
The start of June saw Laureus launch a new campaign called ‘Everyone Wins’ which acts as a call for funding and communications partners to join it in celebrating the inspirational power of sport as a force for good by supporting its programmes and initiatives. Led by a hero film, the ‘Everyone Wins’ campaign is… Continue reading Laureus Launches ‘Everyone Wins’ Campaign To Address Social Challenges Through Sport
Australia’s Football Fields To Turn Purple For Pancreatic Cancer #PlayInPurple Campaign
Football fields across Australia are set to be turned purple to raise awareness for a disease that is now the third most common cancer killer in Australia this year. During June, football players from clubs and codes across Australia will pull on purple socks to help raise awareness for pancreatic cancer in the annual… Continue reading Australia’s Football Fields To Turn Purple For Pancreatic Cancer #PlayInPurple Campaign
