Late March saw INTERSPORT, the official distributor of the Fédération Française de Football / French Football Federation (FFR) since 2017, roll out a multi-channel, storytelling ‘One Jersey, One Blue Family’ campaign promoting Nike’s new French kit for UEFA EURO 2024 which seeks to drive in-store and online purchasing. Objective The campaign, which sees the sportswear… Continue reading FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024
Tag: French Football Federation
INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
Ahead of the 2022 FIFA Men’s World Cup, INTERSPORT leveraged its official merchandising distribution deal with the French Football Federation / Fédération Française de Football (FFF) by rolling out a fresh phase of its #FamilleBleue marketing movement aimed at uniting French supporters and encouraging them to buy the new French team jersey. The campaign,… Continue reading INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out a 360° campaign that wants to bring all of France together in support of Les Bleues. The French banking giant, which has been a partner… Continue reading FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
Crédit Agricole & FFF Roll Out Euro 2020 ‘Reunis Graceaux Bleus / Reunited Thanks To The Blues’
Crédit Agricole, an official partner of the French Football Federation (FFF), leveraged its rights around UEFA Euro 2020 through an integrated campaign focused on uniting all of France for the tournament – both the general public and hard core football fans. Launched on 1 June and called #ReunisGraceauxBleus (which translates as United More Than… Continue reading Crédit Agricole & FFF Roll Out Euro 2020 ‘Reunis Graceaux Bleus / Reunited Thanks To The Blues’
Nike Celebrates French World Cup Win Epic ‘Belief Born On The Streets Of France’ Spot
Launched just a few minutes after France beat Croatia to win the Russia 2018 World Cup Final, Nike celebrated the triumph of its French team partner’s triumph with the release of a gritty spot called ‘Belief Born On The Streets Of France’. Launched across Nike’s social channels – including Twitter, Instagram and Facebook –… Continue reading Nike Celebrates French World Cup Win Epic ‘Belief Born On The Streets Of France’ Spot
Chinese White Goods Brand Vatti Activates FFF Sponsorship Via World Cup Win Refund Promotion
The Chinese based kitchen appliance manufacturer Vatti and official partner of the French Football federation (FFF) is paying out on its Russia 2018 promotion in France that promised customers who purchased specific ‘championship products’ a full refund if Didier Deschamps’ side won the World Cup. Following on from Les Blues tournament triumph, the France… Continue reading Chinese White Goods Brand Vatti Activates FFF Sponsorship Via World Cup Win Refund Promotion
