Riyadh Season, part of Saudi Arabia’s General Authority for Entertainment (GEA), rolled out its latest big fight promotional campaign in early March called ‘Knockout Chaos’ which features former World Heavyweight Champion Anthony Joshua and former MMA Heavyweight Champion Francis Ngannou and promotes the cross-code brawl between the two scheduled for 8 March at the Kingdom… Continue reading Saudi Arabia’s Riyadh Season Rolls Out Streetfighter Stile, Arcade Game Influenced ‘Knockout Chaos’ Joshua v Nganou Promo
Tag: Francis Ngannou
UFC Pairs Up With Dapper Labs For ‘UFC Strike’ NFT Collection
Late January saw The Ultimate Fighting Championship (UFC) teamed up with Dapper Labs to launch ‘UFC Strike’: a collection of Non-Fungible Tokens (NFTs) which include 100,000 ‘Fully Loaded’ packs that consist of three notable UFC/NFT moments. The first drop came on 23 January and the second on 31 January and the moments capture virtual… Continue reading UFC Pairs Up With Dapper Labs For ‘UFC Strike’ NFT Collection
Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’
The start of January saw Gymshark launch its debut North American campaign called ‘United We Sweat’ to supercharge its US expansion Created by Ultra Brand Studio (the strategy firm behind recent Nike and EA campaigns), the work is centered around a team of Gymshark athlete ambassadors including UFC heavyweight champion Francis Ngannou, trainer Austin Dotson, American… Continue reading Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’
