Within moments of winning the 2019 FIFA Women’s World Cup, Nike took to social media in praise of the victorious US Women’s National Team football team’s World Cup win against the Netherlands, making a short a highlights reel of their tournament alongside some stirring words of praise. The low latency, responsive social media activation… Continue reading Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory
Tag: France 2019
Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’
Powerade is showing its support for the US Women’s National Team at France 2019 through a new campaign called ‘Making Of A Champion’ fronted by Crystal Dunn. The campaign leverages the brand’s rights and status as the official sports drink of the US Women’s National Team. The initiative is spearheaded by a hero,… Continue reading Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’
Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
Late May saw Google leverage the FIFA Women’s World Cup in Brazil by opening ‘The Offside Museum’: a digital museum that aims to recognise women’s role in football’s history and to compile a history of female football and footballers through crowd-sourcing. The online museum, which is asking users to submit their female football stories… Continue reading Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
USWNT Links With USA Today For AR World Cup ‘Meet The Team / Make The Save’ Experience
The defending World Cup champ and the world number one ranked team for the greater part of 30 years, the US Women’s National Team can make it look easy. A new media partnership with USA Today offered fans a chance to find out whether it really is. Early June saw the newspaper publisher… Continue reading USWNT Links With USA Today For AR World Cup ‘Meet The Team / Make The Save’ Experience
Nike Expands #DreamCrazier Via ‘Dream With Us’ USWNT Campaign Ahead Of FIFA Women’s World Cup
In mid May, ahead of June’s FIFA Women’s World Cup, Nike rolled out a new campaign aimed at inspiring women’s sport in general and generating support for the US Women’s National Team in particular. The spot, called ‘Dream With Us’, is the latest addition to the brand’s ongoing ‘Dream Crazy/Dream Crazier’ Just Do It… Continue reading Nike Expands #DreamCrazier Via ‘Dream With Us’ USWNT Campaign Ahead Of FIFA Women’s World Cup
New Nike Snapchat Lens Supports Social Sharing Of New USWNT Home & Away World Cup Kit
As the 2019 FIFA Women’s World Cup draws closer and the US Women’s National Team (USWNT) kick-off their pre-tournament warm up competition, Nike teamed up with Snapchat to offer a lens that enables fans to show their support, try on the new home and away shirt and shop it at Nike.com. Nike marketers have created… Continue reading New Nike Snapchat Lens Supports Social Sharing Of New USWNT Home & Away World Cup Kit
Visa ‘One Moment Can Change The Game’ Activates FIFA France 2019 Women’s World Cup
Early May saw Visa unveil its global ‘One Moment Can Change the Game’ France 2019 marketing campaign which focuses on empowerment and acceptance and is based around the meaningful moments women are creating on and off the pitch (from stadiums to start-ups) and how these can influence the next generation. As the Official Payment Services… Continue reading Visa ‘One Moment Can Change The Game’ Activates FIFA France 2019 Women’s World Cup
Fox Sports ‘All Eyes On Us’ Multi-Spot Campaign Promotes USWNT & FIFA Women’s World Cup
With three World Cup titles, four Olympic Golds, and countless domestic and international trophies under their belts, the US Women’s Soccer Team isn’t just one of the best women’s teams, but one of the greatest sports teams of all time. An April campaign, called ‘All Eyes On Us’, aims to boost awareness of and… Continue reading Fox Sports ‘All Eyes On Us’ Multi-Spot Campaign Promotes USWNT & FIFA Women’s World Cup
FIFA Launch Women’s 2019 World Cup #LegendsSquad ‘Assemble’ Super Hero Teaser Tournament Promo
Some of the biggest names in the footballing world get a heroic makeover in a mid March promotional film ahead of the Women’s World Cup France 2019. Timed to leverage a series of pre World Cup friendly warm up tournaments – such as the #SheBelievesCup – and the start of the tournament’s individual online… Continue reading FIFA Launch Women’s 2019 World Cup #LegendsSquad ‘Assemble’ Super Hero Teaser Tournament Promo
