ICC broadcast partner Foxtel promoted its coverage of the ICC T20 World Cups through a star-studded, cinematic space epic campaign called ‘Don’t Miss A Thing’ which celebrated Australia’s longest ever summer of cricket and sent some of the biggest names in the game on a mission to defend the host nation’s titles as they come… Continue reading Foxtel’s In-House Unit Promotes Men’s & Women’s T20 World Cups Via ‘Don’t Miss A Thing’
Tag: Foxtel
Maximus Teams Up With Foxtel Sports Network To Launch ‘Do-Cathlon’ Game Show
Launched on 1 February, sports drink Maximus’ ‘Do-Cathlon’ game show debuted on Foxtel: a six-part reality series created in partnership with the Frucor Suntory owned hybrid sports drink brand. The programme features a team of five former professional athletes and their best friends who compete in a series of ‘dialed up to the max’… Continue reading Maximus Teams Up With Foxtel Sports Network To Launch ‘Do-Cathlon’ Game Show
Foxtel ‘Ton Of Cricket Campaign Asks Australians To Vote For The Best Moment In History
Ahead of the 2021/22 Ashes series against England, broadcaster Foxtel sought to rally Australian cricket fans to relive some of their favourite memories and crown the greatest cricket moment of all-time in a new integrated campaign called ‘A Ton Of Cricket’. Run via a media partnership with NewsCorp, the ‘FOXTEL Presents A Ton of… Continue reading Foxtel ‘Ton Of Cricket Campaign Asks Australians To Vote For The Best Moment In History
Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Late February saw an inventive collaboration between multimedia giants Foxtel and Fox Sports, plus Google and agency Mindshare in the form of the greatest cricketing mind of all time – ‘Monty’. Monty is a new star of the Australian cricket world: a custom created machine learning model designed to identify when and how wickets… Continue reading Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Fox Campaign Twists ‘It’s Just Not Cricket’ To ‘Cricket Like Never Before’ As New Australian Season Starts
Fox Sports Australia rolled out a new, integrated campaign that aims to convince fans that the broadcaster’s cricket contemporary coverage offers ‘Cricket Like Never Before’. The concept tweaks the cricket ‘it’s just not cricket’ cliche into a powerful and passionate brand promise about its a fresh, dynamic and new approach to its new season… Continue reading Fox Campaign Twists ‘It’s Just Not Cricket’ To ‘Cricket Like Never Before’ As New Australian Season Starts
Foxtel Teams Up With AFL Coaches For ‘Thanks Coach’ Grassroots & Masterclass Initiative
Australian media giant Foxtel’s new #ThanksCoach campaign supports grassroots Australian Football couches and communities. The pay TV, broadband and phone giant is working with the AFL Coaches Association (AFLCA) on #ThanksCoach: an integrated campaign that aims to encourage local players to show their personal gratitude for all the work that the coaches do in… Continue reading Foxtel Teams Up With AFL Coaches For ‘Thanks Coach’ Grassroots & Masterclass Initiative
NRL Launches Multi-Phase, Integrated ‘Let’s Make History’ Campaign Ahead Of 2017 Season Opener
The initiative began several days ahead of the 2017 Telstra Premiership Season opener with a nostalgic teaser phase revolving around last year’s Grand Final led by a short clip asking ‘Who will make history this year?’. This NRL teaser, launched on 15 February, is a taste of nostalgia from the week leading up to… Continue reading NRL Launches Multi-Phase, Integrated ‘Let’s Make History’ Campaign Ahead Of 2017 Season Opener
