Inspiring Sports Marketing
May 12, 2022
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative >>
No Comments
May 10, 2022
Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’
Leveraging its partnership with Formula One (F1), which has long been a key pillar in its responsible drinking programme, Heineken used early may’s Miami Grand Prix to unveil a >>
No Comments
Apr 12, 2022
F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
To leverage its rights as an official partner of Formula One (F1), Heineken activated around the Australian Grand Prix 2022 in Melbourne through an integrated marketing programme focused around >>
No Comments
Mar 26, 2022
Mercedes-AMG Petronas F1 Partners With Smart Mattress Brand Eight Sleep To Optimise Effective Rest
In Mid-March, days ahead of the start of the 2022 Formula One season, Mercedes-AMG Petronas F1 unveiled a new partnership with Eight Sleep which saw the mattress developer and >>
No Comments
Mar 26, 2022
Aston Martin Aramco Cognizant F1 Handed Over Control Of Its Brand To TikTok Creators Prior To New Season
In Mid-March 2022, as the new 2022 Formula One season approached its first Grand Prix in Bahrain (18 to 20 March), the Aston Martin Aramco Cognizant F1 team handed >>
No Comments
Nov 10, 2021
Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team >>
No Comments
Nov 04, 2021
Entai’s Partycasino & Partypoker Activate McLaren Racing Partnership Via ‘Access All Areas’
Partycasino and Partypoker, two brands which are part of the global sports betting and gaming entertainment group Entain, launched an integrated through-the-line October campaign leveraging their partnership with the >>
No Comments
Oct 07, 2021
Red Bull Racing & Scuderia AlphaTauri Liveries ‘Turn Japanese’ To Thank Honda At What Should Have Been Its Last Home Race
For the Formula 1 (F1) Turkish Grand Prix, Red Bull Racing and sister team Scuderia AlphaTauri refreshed liveries to celebrate the their race-winning alliance with power unit supplier Honda >>
No Comments
Sep 23, 2021
Red Bull Racing Honda Launches ‘Leading The Charge’ Leadership Online Video Series
In September Red Bull Racing Honda launched ‘Leading The Charge’: a new video series which sees the team get under the skin of leaders in business, sport and beyond >>
No Comments
Sep 23, 2021
INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign
Autumn 2021 saw INEOS Hygienics enlist F1 super star Sir Lewis Hamilton to front its ‘High-Performance Hygiene’ campaign. The brand, which is an existing principal partner of Hamilton’s Mercedes-AMG >>
No Comments
