Early April saw German remote access, connectivity and support tech provider TeamViewer link up with global sports partners Manchester United FC and the Mercedes-AMG PETRONAS Formula One Team to launch an initiative to inspire more women into sports technology called ‘SheSportTech‘. Objective The project seeks to bring to life TeamViewer (and its partners’) belief that… Continue reading TeamViewer Links With Man Utd, Mercedes-AMG F1 & We Are Fearless To Champion Women In Sports Tech Via ‘SheSportTech’
Tag: Formula One
Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid
New campaigns from Formula One (F1) series sponsor Heineken and the activation of recent team sponsorships by Peroni and Estrella demonstrate that no- and low-alcohol beer marketers continue to see sport in general and motor racing in particular as ideal promotional platforms. The new F1 season has already seen Heineken champion its 0.0 brand through… Continue reading Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid
Aston Martin Leverages New F1 Season To Launch Its New Vantage Alongside The AMR24 Via ‘Brothers In Speed’ Campaign
Aston Martin leverages the start of the 2024 Formula One (F1) with a campaign called ‘Brothers In Speed’ which promotes its Vantage, Vantage GT3 and its Aston Martin Aramco F1 Team’s new AMR24 cars. Rolling out across own and paid digital and social channels in mid-February – two weeks ahead of the Gulf Air Bahrain… Continue reading Aston Martin Leverages New F1 Season To Launch Its New Vantage Alongside The AMR24 Via ‘Brothers In Speed’ Campaign
Peroni Nastro Azzurro 0.0% Partners With Scuderia Ferrari To Target Tifosi For New F1 Season
Ahead of the 2 March 2024 Formula One (F1) season start, early January saw a link-up between two Italian icons – both expressing Italian passion and style – as Peroni Nastro Azzurro 0.0% was unveiled as a global, multi-year sponsor of Scuderia Ferrari. For the Asahi-owned beer brand, the alliance adds to the motor racing… Continue reading Peroni Nastro Azzurro 0.0% Partners With Scuderia Ferrari To Target Tifosi For New F1 Season
Puma & Rapper A$AP Rocky Release Noir-Style Monster Commercial
Rapper A$AP Rocky fronts a February film-noir-style advert for Puma which sees the Harlem born musician bond with a strange, mysterious monster as the sportswear brand leverages its Formula One (F1) tie-ups ahead of the 30 February start of the new season. Brand ambassador A$AP Rocky stars in, narrates and directs a black and white… Continue reading Puma & Rapper A$AP Rocky Release Noir-Style Monster Commercial
Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris
August and September saw Salesforce activate its Formula One (F1) sponsorship with the McLaren F1 Racing through a campaign focusing on the concept of partnerships which featured driver Lando Norris and formed a colourful tribute to how Salesforce can deliver customised experiences to keep client customers at the centre of the experience. The campaign,… Continue reading Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris
Yuki Tsunoda’s Untold Stories Comics Trilogy Front Scuderia AlphaTauri & Catawiki Auction Alliance
A partnership between online auction house Catawiki and Formula 1 (F1) team Scuderia AlphaTauri seeks to bring fans closer to the racing and their hero Yuki Tsunoda through an Autumn initiative based around an exclusive limited-edition comic art series titled ‘The Yuki Trilogy’. Online marketplace Catawiki returned to its foundational comic book roots when… Continue reading Yuki Tsunoda’s Untold Stories Comics Trilogy Front Scuderia AlphaTauri & Catawiki Auction Alliance
Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the 2023 British Grand Prix titled ‘Red Bull Pole Position’ The Austrian based drinks brand teamed up with full-service event company Creation to design and deliver an inventive hospitality activation… Continue reading Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Heineken Ambassador & F1 Champion Verstappen fronts Anti-Drink-Driving ‘The Best Driver’ Campaign
Formula One (F1) sponsor Heineken promoted its 0.0 beer through a global ‘The Best Driver’ campaign fronted by ambassador, Red Bull driver and current F1 World Champion Max Verstappen to deter people from drink driving. Created by Publicis Worldwide agency Le Pub, the spearhead 60-second spot rolled out globally from 20 July across online… Continue reading Heineken Ambassador & F1 Champion Verstappen fronts Anti-Drink-Driving ‘The Best Driver’ Campaign
Duracell Activates Williams F1 Racing Tie-Up Via ‘Screaming Laps & American Drivers In ‘Energy’ Campaign
May saw Duracell promote its AA batteries through a visually striking and multi-market ‘Energy’ campaign activating its official partnership with the Williams Racing Formula 1 team. The integrated campaign, developed in harness with agency VaynerMedia, California production house Los York and virtual/digital producer Impossible Objects (with Unreal Engine), is built around a series of… Continue reading Duracell Activates Williams F1 Racing Tie-Up Via ‘Screaming Laps & American Drivers In ‘Energy’ Campaign
Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee
For its first year as the official coffee partner of the 2023 Formula 1 Rolex Australian Grand Prix, Lavazza ran a multi-pronged marketing programme spanning parties, influencers, a branded trackside space, at event logos and, of course, plenty of coffee To start the three-day race weekend activation programme Lavazza hosted a suite of VIP… Continue reading Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee
(Reserve) Racing Driver Daniel Ricciardo’s Insane ‘F1 v Outback: Great Aussie Road Trip’ Red Bull Film
Australian F1 racer Daniel Ricciardo, currently the reserve driver for the world champion Oracle Red Bull Racing Team, leveraged excitement around the 2023 Australian Grand Prix by fronting a short film for sponsor and soft drink brand Red Bull in which he drives a RB7 F1 car around iconic Australian scenes and landmarks from beaches and… Continue reading (Reserve) Racing Driver Daniel Ricciardo’s Insane ‘F1 v Outback: Great Aussie Road Trip’ Red Bull Film
