Tag: Footy

Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut

Leveraging the unprecedented media coverage around debutant Harley Reid’s first game for the West Coast Eagles, PUMA Australia and agency Bursty generated plenty of footy fan and sports marketing buzz on 17 March when it took out a simple, single, full-page ad on the back page of Perth based The Sunday Times to wish good… Continue reading Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut

Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign

At the start of the 2023 Toyota AFL Premiership Season, the automotive title sponsor celebrated its 20th year as the league’s Premier Partner with a new ‘Feeling It’ campaign championing emotion, inspiration and inclusivity across the game.   Toyota’s Australian Football League (AFL) activation, developed with sports agency Gemba, runs with the ‘Oh What A… Continue reading Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign

McDonald’s Australia Teams Up With AFL Stars Petracca & Smith For ‘Summer Road Trip Rules’

McDonald’s kicked off Summer 2023 in Australia with a comic campaign called ‘Macca’s Road Trip Rules’ which leveraged the brand’s AFL partnership and featured a pair of footie stars – Melbourne Demons Christian ‘Trac’ Petracca and Western Bulldogs Bailey ‘Baz’ Smith.   McDonald’s, known in Australia affectionately as simply Macca’s, has a long-running partnership with… Continue reading McDonald’s Australia Teams Up With AFL Stars Petracca & Smith For ‘Summer Road Trip Rules’

Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign

A team of AFLW stars joined together the share the cons, downsides and negatives for Aussie fans following the league in an ironic, comic and tongue-in-cheek, public service announcement style spot by Furphy.   The Lion-owned challenger beer brand, which often takes a comic tone in its marketing, sponsors four AFLW clubs (alongside their male… Continue reading Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign

Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final

Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final.   Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle… Continue reading Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final

AFL Sponsor AAMI Support Supporters With Competition Style ‘Fansurance’ Campaign

AFL insurance partner AAMI is supporting Australian footy fans through its latest ‘Fansurance’ activation: a competition campaign which helps supporters who experience clangers that damaged their pride.   Developed with agency Ogilvy Australia, Fansurance is a contest to help fans recover from footy related mishaps – like dropping a pie in the stands, shrinking their… Continue reading AFL Sponsor AAMI Support Supporters With Competition Style ‘Fansurance’ Campaign

Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign

June saw Transport for NSW activate its partnership with AFL/AFLW side Sydney Swans with its annual ‘Get Your Hand Off It’ initiative highlighting the dangers of using mobile phones while driving led by a spot titled ‘Don’t Fly Blind’.   The social, digital and in-stadium campaign, created and produced in harness with agency Gemba, raises… Continue reading Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign

Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin

On 21 June, during game two of Australia’s State of Origin rugby league series, Menulog rolled out a set of ads featuring footy legend Wendell Sailor – aka Big Dell – doing mundane things at home.   The campaign for the Australian and New Zealand online food and beverage ordering app and delivery service platform,… Continue reading Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin

AFL Legends Star In Aussie Google Nest Bells/Cams Campaign

AFL partner Google rolled out an Australia ‘Caught On Nest Cam’ campaign in early May which leveraged the league tie-up and featured footy legends to promote its Google Nest Cameras and Doorbell   The creative idea was based on the insight that, for many Australians, such security products are most frequently used to check in… Continue reading AFL Legends Star In Aussie Google Nest Bells/Cams Campaign

Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal

Sydney Swans official beer partner Furphy Beer teamed up with agencies Thinkerbell and Akcelo to create an ‘Un-buddy-believable’ glass boot to commemorate AFL star Lance ‘Buddy’ Franklin’s anticipated 1000th goal and to be given away as the grand prize in a social competition   Furphy (owned by Lion) commissioned 10 of the limited edition glass… Continue reading Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal

Aussie Fast Food Chain Hungry Jacks Launches ‘Hungry, Jacks?’ Campaign Celebrating New Adelaide Crows Tie-Up

Australian burger chain Hungry Jacks launched a play-on-word style campaign called ‘Hungry, Jacks?’ celebrating its new partnership with the Adelaide Crows.   Targeting footy fans across South Australian, the new deal will see the burger chain logo across the team’s kit and is introduced via an integrated activation campaign promoting the alliance which rolled out… Continue reading Aussie Fast Food Chain Hungry Jacks Launches ‘Hungry, Jacks?’ Campaign Celebrating New Adelaide Crows Tie-Up