An integrated April campaign from Sportsbet in Australia highlighted the consumer and product benefits of its ‘AFL Same Game Multi Tracker’ Created in-house and brought to life through Virtual Production Technology (VPT), the multi-spot campaign rolled out from 30 April across a range of sporting platforms (including FTV, PTV and Digital) and media channels… Continue reading Aussie Sportsbet Campaign Creates Imaginary ‘AFL Same Game Multi Tracker HQ’
Tag: Footie
AFL Legends Star In Aussie Google Nest Bells/Cams Campaign
AFL partner Google rolled out an Australia ‘Caught On Nest Cam’ campaign in early May which leveraged the league tie-up and featured footy legends to promote its Google Nest Cameras and Doorbell The creative idea was based on the insight that, for many Australians, such security products are most frequently used to check in… Continue reading AFL Legends Star In Aussie Google Nest Bells/Cams Campaign
2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect
Mid-March saw the AFL release its 2021 Toyota AFL Premiership season launch campaign, called ‘This Is Us’, which celebrates the game’s ability to bring people together. The campaign, created by AFL Media, agency Clemenger BBDO Melbourne and MOFA, taps into ‘heroic footy moments’ with a focus on what every young fan dreams of –… Continue reading 2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect
