PayPal kicked off a 2022 ‘Summer of Sport’ marketing programme by teaming up with the women’s England Football team for a short film featuring Lioness Demi Stokes alongside the St Johns Deaf Ladies Football Team and graduates of Football Beyond Borders (FBB) Girls Programme. The digital money management platform, which is the official payments… Continue reading PayPal & Nike Leverage FA Tie-Ups At Euro 2020 By Backing Grassroots Football With Football Beyond Borders
Tag: Football Beyond Borders
New England ‘This Is Football’ Film Champions Disability Football During Cerebral Palsy World Cup
England Football, The Football’s Association’s national team sub-brand, rolled out a new episode in its ongoing ‘This Is Football’ series starring England Cerebral Palsy star Liam Irons and young grassroots player Dylan to champion the 2022 IFCPF Cerebral Palsy World Cup (which is taking part in Barcelona between 27 April and 16 May). The spot… Continue reading New England ‘This Is Football’ Film Champions Disability Football During Cerebral Palsy World Cup
Nike’s Star-Studded ‘Land Of New Football’ Dreams Of A More Inclusive And Tolerant Game
The latest epic and vibrant spot in Nike’s recently launched ‘Play New’ platform is called ‘The Land Of New Football’ and imagines a utopian footballing world of tolerance, diversity and inclusion. Leveraging spiking football fever around UEFA Euro 2020 and created by long-time agency partner Wieden + Kennedy, the creative sees the sportswear giant… Continue reading Nike’s Star-Studded ‘Land Of New Football’ Dreams Of A More Inclusive And Tolerant Game
Football Beyond Borders Calls For ‘No More Empty Chairs’ To Tackle School Exclusions
A new lobbying campaign called ‘No More Empty Chairs’ from Football Beyond Borders (FBB) calls for the UK Government to match education catch-up funding of £1b for next year to extend the ‘Looked After Premium’ to become a new ‘Vulnerability Premium’. The football focused education charity’s campaign is fronted by an eye-catching and powerful… Continue reading Football Beyond Borders Calls For ‘No More Empty Chairs’ To Tackle School Exclusions
Football Beyond Borders Changes Young Lives with Spoken Word Project Poetry Short Films
Football Beyond Borders (FBB), the UK education charity that supports young people from disadvantaged backgrounds who are passionate about football but disengaged at school, expanded its ‘Beyond Bars’ spoken word project with the launch of a second film in the series called ‘Abi: Being Black & 6Teen’. Launched during a period in which support for the… Continue reading Football Beyond Borders Changes Young Lives with Spoken Word Project Poetry Short Films
Raheem Sterling Fronts Gillette’s Football-Led ‘Made Of What Matters’ Youth Mentor Initiative
Early February 2020 saw Gillette roll out a new UK campaign fronted by Manchester City forward and Gillette Global Ambassador Raheem Sterling to launch an initiative which aims to use football as a platform to inspire and mentor the next generation of men called ‘Made Of What Matters’. The project aims to inspire the… Continue reading Raheem Sterling Fronts Gillette’s Football-Led ‘Made Of What Matters’ Youth Mentor Initiative
