Placing commitment, determination and grit front and centre of the creative, Football Australia and primary partner CommBank launched an integrated ‘Til It’s Done’ campaign three weeks prior to the FIFA 2023 Women’s World Cup kick-off in Australia and New Zealand. Developed in partnership with creative agency Ogilvy Australia, production house Betty Wants In and… Continue reading Football Australia Roll Out Gritty, Pre World Cup CommBank Matildas ‘Not Done Til It’s Done’ Spot
Tag: Football Australia
LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’
A team of athlete ambassador super stars from the world of women’s soccer linked up with The LEGO Group to champion the way that girls play on and off the pitch in an initiative called ‘Play Unstoppable’. Players from leagues and countries across the globe – including former USA Women’s team Captain Megan Rapinoe,… Continue reading LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’
Football Australia Leverage World Cup To Launch Participatory ‘Play Football’ Programme
On 17 November, days ahead of the 2022 FIFA Men’s World Cup kick-off, Football Australia leveraged spiking soccer excitement to launch a fresh wave of its ‘Play Football’ participation programme designed to encourage everyone to find their place in football and to join their local team The campaign, created in harness with agency Blood… Continue reading Football Australia Leverage World Cup To Launch Participatory ‘Play Football’ Programme
Socceroos Squad Reveal Via ‘Many Journeys. One Jersey. One Squad. Ready To #GiveIt100’ Short Film
Football Australia revealed its Socceroos squad for the upcoming 2022 FIFA Men’s World Cup through an online video featuring Aussie actor Firass Dirani. Narrating a three-minute monologue, the spot saw Dirani talk about past Australia’s World Cup teams and how players have overcome individual and communal challenges ranging from leaving home at 14 to… Continue reading Socceroos Squad Reveal Via ‘Many Journeys. One Jersey. One Squad. Ready To #GiveIt100’ Short Film
Football Australia And The Socceroos Launch ‘Football & Footlongs’ Partnership With Subway
Subway, the new naming rights partner of Football Australia’s men’s national football teams, activated its official tie-up with the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys through an on-pitch, in-store and digital ‘Football and Footlongs’ initiative which kicked off at the Socceroos Centenary and Farewell Match at Suncorp Stadium in Brisbane on… Continue reading Football Australia And The Socceroos Launch ‘Football & Footlongs’ Partnership With Subway
A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform
The A-Leagues linked with agency R/GA and Bring Agency to launch the 2021/2022 A-Leagues season with new brand platform ‘Here Come the Future’ and a new anthem ‘Real Nice (H.C.T.F)’ featuring Young Franco, TKay Maidza and Nerve. The initiative is part of the A-Leagues’ umbrella commercial strategy which aims to attract and engage a… Continue reading A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform
Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football
To activate both its Cricket Australia (CA) and Football Australia (FA) partnerships and support a summer of women’s cricket (which includes an Ashes series against England) and football, Commonwealth Bank’s ‘The Game Changers’ champions both elite and grassroots female cricketers and footballers who – through their skill and passion – are moving the games forward… Continue reading Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football
Australia’s Football A-Leagues Unify Under ‘We Are All The A-Leagues’ Brand Refresh
The A-Leagues, the highest-level professional soccer in Australia and New Zealand and which sits at the top of Australian soccer’s league system, unveiled a new identity unifying its men’s, women’s and youth leagues through a campaign called ‘We Are All The A-Leagues’. The unifying rebranding project recasts the men’s and women’s elite competitions as joint partners at… Continue reading Australia’s Football A-Leagues Unify Under ‘We Are All The A-Leagues’ Brand Refresh
P&G’s Pantene & Westfield Matildas Stars Launch Inspirational ‘Ribbon Of Strength’ Campaign
The start of December saw P&G’s Pantene brand team up with Football Federation Australia and the Westfield Matildas for an integrated and participatory ‘Ribbon Of Strength’ activation which aims to inspire women to follow their sporting passions. The Australian haircare brand, which recently became an official partner of the Australian women’s national team, leverages… Continue reading P&G’s Pantene & Westfield Matildas Stars Launch Inspirational ‘Ribbon Of Strength’ Campaign
