A new Gatorade film, debuting ahead of the new basketball season, features WNBA star Elena Delle open up about her relationship with her sister and her hard-won, family-focused perspective on life. The league’s official sports drink continues its ‘Win From Within’ idea with a campaign focusing on Chicago Sky WNBA forward Elena Delle Donne’s… Continue reading Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’
Tag: Food & Drink
Lay’s Snapchat Lens Led ‘Cheer Of Champions’ UEFA Champions League Pan-European Campaign
As the next round of group stage UEFA Champions League games kick-off, Lay’s is rolling out an integrated ‘Cheer Of Champions’ fan engagement campaign that encourages and enables supporters across Europe to show their support for their chosen team. At the heart of the initiative, Lay’s is introducing a new range of ‘Cheer For… Continue reading Lay’s Snapchat Lens Led ‘Cheer Of Champions’ UEFA Champions League Pan-European Campaign
Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
A new Campbell’s Chunky Soup campaign, called ‘The Everyman All Star League’, leverages the 2016/17 football season and stars NFL players as everymen playing Fantasy Football in Drew Brees’ basement and drafting participating consumers into their teams. The campaign, developed by agency Y&R New York, adopts a reverse approach to fantasy football in which… Continue reading Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
Heineken Rugby Club Ad Aligns England & Ireland Fans For Singing Stunt
Leveraging interest in the RBS 6 Nations and solidifying its rugby union credentials and promoting its new rugby website, Heineken rolls out a film with an unlikely narrative that sees Irish and English rugby fans forced to sing together in a stunt spot. The campaign, which aims to bring alive the idea that that… Continue reading Heineken Rugby Club Ad Aligns England & Ireland Fans For Singing Stunt
Heineken ‘Friends Dilemma’ Prank Extends Its UEFA CL #ChampionTheMatch Work
A new campaign from the official beer of the UEFA Champions League challenges football fans to the ultimate decision – watch the big match with your mates, or ditch them for a VIP ticket to the game. This is the dilemma Heineken offers to lifelong Roma supporter Simone in a new short film initially… Continue reading Heineken ‘Friends Dilemma’ Prank Extends Its UEFA CL #ChampionTheMatch Work
Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship
Fast food sandwich giant Subway’s ‘Late For Training’ stunt astonishes unsuspecting Liverpool FC fans with a surprise Daniel Sturridge training experience. The Anfield club’s official food partner’s new campaign, developed in harness with sponsorship agency Prism, ensured four competition-winning fans had a day to remember. The sandwich giant whisked the supporters away from… Continue reading Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship
Walkers #GameReady Choir In Surprise (UEFA Champions League) Street Serenades
Crisp brand Walkers is leveraging its UEFA Champions League rights with guerrilla style activation on the streets of Europe led by an undercover choir surprising the public with live, pop-up renditions of the tournament’s well known anthem. The ‘Choir Of Champions’ campaign is one phase of the PepsiCo snack brand’s #GameReady multi-strand tournament marketing… Continue reading Walkers #GameReady Choir In Surprise (UEFA Champions League) Street Serenades
McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad
McDonald’s ran a 30-second ‘Good Morning Oscars’ spot during the 2016 Academy Awards celebrating its All Day Breakfast and featuring a narrative built around its own ‘acceptance speech’ to customers. In classic Oscars spoof style, the brand thanked those who crack the eggs for the McMuffin, the truck drivers who deliver the produce and… Continue reading McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad
‘Pepsi Blue Card’ Campaign Links Football Rights With Global Emoji Initiative
Building on its heritage of football-focused marketing, Pepsi has launched a integrated campaign introducing its new player ambassador squad with an initiative called ‘Pepsi Blue Card’. At the heart of the creative is a 90-second global TV spot that follows a narrative featuring two everyday delivery men getting the surprise of a lifetime –… Continue reading ‘Pepsi Blue Card’ Campaign Links Football Rights With Global Emoji Initiative
Jacob’s Creek Australian Open ‘Made By Moments’ Short Films Led By Djokovic
Jacob’s Creek is rolling out the second year of its short film led ‘Made By Moments’ Australian Open campaign – again fronted by current men’s champion Novak Djokovic. At the leading edge of the Australian wine brand’s activity is a set of 13 short videos featuring Djokovic answering questions about his life. Rolled… Continue reading Jacob’s Creek Australian Open ‘Made By Moments’ Short Films Led By Djokovic
KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
KFC has revived its authentic everyman ‘Home Cricket Ground’ initiative – activating its partnership with Cricket Australia – with a multi-platform campaign (spanning TV, social and even Shazam) that celebrates Australian fans’ at-home cricket rituals. To leverage the new 2015/16 summer cricket season, the campaign is built on the idea that while the MCG… Continue reading KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
Pepsi & Irving Launch ‘Uncle Drew – Ch. 4’ Plus A Nike-Linked Kit Competition
November sees Pepsi bring back its Uncle Drew online series with the launch of Chapter 4 in its blockbuster basketball campaign fronted by Cleveland Cavalier Kyrie Irving. Two years after his last outing as the ageing baller, point guard Irving reprises his heavily made-up, elderly Uncle Drew alter ego who once again surprises unsuspecting… Continue reading Pepsi & Irving Launch ‘Uncle Drew – Ch. 4’ Plus A Nike-Linked Kit Competition
