Apr 24, 2013
Pepsi IPL6: From Tweet20 & TV To Gaming Engines & FanCans
With Season 6 in full swing, you can’t escape title sponsor Pepsi’s integrated, multi-platform IPL activation. The campaign has such breadth and depth that it is a challenge >>
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Mar 22, 2013
Baileys & Matis Toronto Fashion Week ‘Bottle Dress’
Baileys Irish Cream teamed up with Canadian designer Lucian Matis to promote the brand’s new bottle design and brand refresh during Toronto Fashion Week with a unique dress made of broken glass. >>
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Mar 21, 2013
Coke Zero’s NCAA ‘It’s Not Your Fault’ March Madness
Coke Zero is using Coca-Cola’s rights as an NCAA official Corporate Champion to tie-in March Madness with its new ‘It’s Not Your Fault’ campaign. Part of the >>
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Mar 21, 2013
Spotify’s SXSW Music Links Enhance Live Experiences
Spotify was pushing the musical experience boundaries in Austin at this year’s South By Southwest by partnering with Billboard, McDonald’s, Foursquare and Obscura Digital both at its Spotify House >>
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Feb 27, 2013
Heineken Champs League Interview-Campaign Viral
These days jobs are scarce and candidates are plentiful. So how do event and sponsorship departments make sure they are picking the best talent from thousands of applications? By >>
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Feb 15, 2013
Sprite’s Global NBA All-Star ‘Uncontainable Game’
This weekend will see the culmination of Sprite’s year-long search for the ‘most expressive ballers on the planet’ as its ‘Uncontainable Game’ winners take to the boards during the >>
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Feb 11, 2013
Pepsi Links With Vevo For Grammys New Artist Series
Pepsi links with The Recording Academy and entertainment platform Vevo for its ‘Best New Artist’’ video series to provide music lovers with a richer Grammy’s experience through a behind-the-scenes, >>
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Feb 04, 2013
Oreo Lights Up Twitter As Super Bowl Goes Dark
While, the Super Bowl blackout helped those marketers worried that a one-sided blow-out would undercut the millions spent on second-half TV commercials, it was Oreo marketers who will be >>
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Feb 01, 2013
Big Game’s Big Easy Bud Light Super Bowl Hotel Experience
Few sponsors are more ambitious in their activation at the Super Bowl than Bud Light and much of this year’s Big Game campaign revolves around its takeover of the >>
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Jan 22, 2013
Jacob’s Creek’s Agassi-Led Australian ‘Open’ Films
Jacob’s Creek 2013 Australian Open campaign builds on the brand’s umbrella ‘Open’ marketing concept by focusing on the players’ raw emotions and presents the tournament as an open stage >>
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