As part of its umbrella ‘Made For Watching Football’ NFL kickoff activation, Pepsi brought Los Angeles football fans some virtual gameday action with a 13 September season opener experience of the new SoFi Stadium….at home. Pepsi, the official soft drink of SoFi Stadium and Hollywood Park, hosted entertainment, food, kit and fan-based activations with… Continue reading Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium
Tag: Food and Drink
Uber Eats Runs Spoof, Player-Led Integrated Australian Open Spots On Channel Nine
Channel Nine and Australian Open coverage sponsor Uber Eats launched a series of integrated, tongue-in-cheek campaign television commercials from the start of the tournament in a campaign called ‘Tonight, I’ll Be Eating…’ The creative is designed to work counter intuitively against the traditions of most sports advertising by initially seeming to be real-life moments within the live… Continue reading Uber Eats Runs Spoof, Player-Led Integrated Australian Open Spots On Channel Nine
Pizza Hut Returns With Revised I.o.T. ‘Pie Tops II’ Basketball Shoes For 2018 NCAA March Madness
To celebrate the second year of its ‘official NCAA pizza partnership’, Pizza Hut has launched ‘Pie Tops II’ for March Madness 2018. Last year saw the pizza giant launch limited edition high tops branded basketball sneakers that used in-built geolocation to allow the wearer to order a pizza simply by pressing a button of… Continue reading Pizza Hut Returns With Revised I.o.T. ‘Pie Tops II’ Basketball Shoes For 2018 NCAA March Madness
Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing
As the 2017/18 football season creeps closer, Doritos is one of several brand’s leveraging its NFL rights with a grid-iron themed campaign for a new four-flavoured chip called ‘Blazin’ Buffalo Explosion’ fronted by Detroit Lions quarterback Matthew Stafford . Launched just ahead of the start of the new season, the new Doritos flavor combination is… Continue reading Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing
Jimmy Johnson Plays The Role of KFC’s Colonel In Spoof ‘NFL On Fox’ Spot
The iconic role of Kentucky Fried Chicken founder Colonel Sanders has been given a football-season inspired makeover as none other than Jimmy Johnson takes over the role for a KFC commercial created specifically to run across NFL On Fox programming. The new Colonel Sanders spot features close ups of the broadcaster and former football… Continue reading Jimmy Johnson Plays The Role of KFC’s Colonel In Spoof ‘NFL On Fox’ Spot
Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs
The regular season is over and the playoffs started this week, so what better time to offer fans a chance to experience just what it is really like to face a MLB fastball? At least that’s what MLB sponsor Gatorade thinks as it rolls out its innovative ‘Go to Bat As Bryce Harper’ virtual… Continue reading Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs
Guinness Leverages Rugby Rights Around RWC Via Long-Form Film Player Stories
Guinness continues to activate its multiple rugby rights with long-form film story-telling in the form of two new stories – Gareth Thomas’ ‘Never Alone’ and Ashwin Willemse’ ‘The Right Path’ – focusing on individual players and revolving around the values and the culture of the sport. As the spotlight shines on England (and Wales)… Continue reading Guinness Leverages Rugby Rights Around RWC Via Long-Form Film Player Stories
Mariota Fronts Fresh Subway Football-Themed ‘Trophy Talk’ TV Campaign
Subway leverages the new NFL season with a fresh campaign fronted by new ambassador and new Tennessee Titans quarterback Marcus Mariota called Trophy Talk. The number two overall NFL draft pick (who won the Heisman Trophy for the standout college player in 2014) stars in a set of four new spots breaking in early… Continue reading Mariota Fronts Fresh Subway Football-Themed ‘Trophy Talk’ TV Campaign
PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’. The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
Lucozade Sport’s Cheeky #HandsOff ‘Home Nations Only’ RWC Campaign
With two weeks to go before the Rugby World Cup, Lucozade Sport kicks off its tournament-led activation with an integrated, comic campaign welcoming players and fans from around the world, but warning them that Lucozade is ‘Strictly for the Home Nation’s Only’. Whilst not a RWC sponsor, the GSK brand is an official partner… Continue reading Lucozade Sport’s Cheeky #HandsOff ‘Home Nations Only’ RWC Campaign
Heineken RWC Launch Party Transforms Somerset House Into Virtual Stadium
Heineken’s live launch of its Rugby World Cup 2015 campaign used 3D digital projection to light up London’s stunning Somerset House and turn it into a ‘virtual’ rugby stadium. Dynamic rugby stadium images, in Heineken’s signature green brand colour, were projected on to the walls of the historic building. The projection was initiated… Continue reading Heineken RWC Launch Party Transforms Somerset House Into Virtual Stadium
Heineken’s Hidden-Camera ‘Jonah Machine’ Extends RWC ‘Coin Toss’ Work in Ireland
Following the July launch of global Rugby World Cup ‘It’s Your Call’ campaign, late August saw the official tournament beer roll out an local Irish RWC activation strand in the form of a hidden-camera style stunt called ‘The Jonah Machine’. This prank practical joke, which was shot by a concealed camera hidden in a Dublin bar,… Continue reading Heineken’s Hidden-Camera ‘Jonah Machine’ Extends RWC ‘Coin Toss’ Work in Ireland
