Apr 12, 2013
Head & Shoulders Launches MLB’s ‘Season of the Whiff’
P&G’s Head & Shoulders shampoo brand has linked up with LA Angels pitcher and campaign ‘mane man’ CJ Wilson to launch its 2013 CSR-led campaign called the ‘Season Of >>
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Jan 09, 2013
Marmite’s Interactive Oxford Street Christmas Lights
Love it or hate it, even London’s beloved Oxford Street Christmas lights are a sponsorship platform these days. And nothing says Christmas quite like flying elves carrying yeast extract >>
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Aug 15, 2012
P&G Gives Olympian Mums A Family Home Experience
A core part of the IOC TOP global partner’s at-Games plan for London 2012 was P&G’s Family Home – a hospitality and experiential initiative that the brand itself >>
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Jul 11, 2012
Kids Star In New P&G ‘Thank You Mums’ Olympic Work
IOC Worldwide Partner P&G has launched the next phase in its global ‘Thank You, Mum’ Olympic campaign – led by the TV spot ‘Kids’. There was a >>
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May 23, 2012
Gillette’s ‘Great Start’ Facebook Coaching Grants
Parent company P&G’s global Olympic sponsorship might be all about mums, but Gillette’s brand manager Jared Regan says its ‘Great Start’ campaign aims to involve ‘tracksuit dads’. Launched >>
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Apr 30, 2012
P&G’s Global Olympics Ad: ‘Mum Is Best & Hardest Job’
Being a mum is the hardest job in the world. But it is also the best! This is the message (and tagline) that lies at the heart >>
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Apr 06, 2012
Hairy Hockey As NHL’s Play Off ‘Beard-A-Thon’ Begins
The NHL Playoffs are approaching so it’s time for this season’s ‘Beard-A-Thon’ to begin. The campaign, which leverages the long-standing ice hockey tradition of players not shaving >>
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Mar 29, 2012
Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
New March Madness TV spots for Dove Men+Care, running under the tagline ‘Journey To Comfort’, features the personal ‘college ball’ stories of star basketball endorsers Shaquille O’Neal and >>
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Mar 05, 2012
P&G’s Olympic Mother’s Day Digital Thank You Campaign
Missed out on Olympic tickets? Haven’t bought a Mother’s Day card yet? Why not kill two bird with one stone and leverage P&G’s latest piece of London >>
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