The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive memberships during the traditional New Year health and exercise spike. The marketing push positions Planet Fitness as a solution for keeping both the mind and… Continue reading New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
Tag: Fitness
Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’
The start of January saw Gymshark launch its debut North American campaign called ‘United We Sweat’ to supercharge its US expansion Created by Ultra Brand Studio (the strategy firm behind recent Nike and EA campaigns), the work is centered around a team of Gymshark athlete ambassadors including UFC heavyweight champion Francis Ngannou, trainer Austin Dotson, American… Continue reading Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’
Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With Benefits’ awash with gentle innuendo. Building on its existing four-year brand partnership, Thinkhouse worked with the company’s marketing team to roll out ‘Fit With Benefits’:… Continue reading Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Following the shocking death of Chris Noth’s Mr Big character after collapsing after a Peloton workout in the opening episode of HBO Max’s ‘Sex and the City’ revival series ‘And Just Like That’, the high-tech fitness equipment brand responded with a humorous low latency social spot titled ‘And Just Like That…He’s Alive’. According to… Continue reading Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym
Orangetheory Fitness (OTF) launched a ‘Newvember’ membership push with a campaign designed to solidify its membership numbers by drawing on the key insight that ‘the enemy for OTF is self-doubt’. Kicking off on 1 November, ‘Newvember’ is a month-long, digitally-led initiative aimed at making those who are hesitant about returning to the gym to… Continue reading Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym
Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health
November saw Nike launch a content series called ‘Mind SETs’ within its training apps and clubs designed to uplift the mind as well as the body, to help people consider how their mind influences their body and leverage the healing powers of movement. Nike ‘Mind SETS’ sets out to deliver curated and custom movements… Continue reading Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health
Wattbike Launches Major New Authentic Brand Campaign ‘For Real Athletes’
18 October saw smart bike brand Wattbike launch its first major brand campaign to challenge penthouse-perceptions of home cycling called ‘For Real Athletes’. The marketing drive is spearheaded by a hero TV spot, created by MATTA and produced by Spindle, which introduces the viewer to a world of determined, everyday and professional athletes who… Continue reading Wattbike Launches Major New Authentic Brand Campaign ‘For Real Athletes’
Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get active together with the goal of feeling happier, stronger and healthier. The initiative is built around a digital hub which offers practical guidelines and partner assets and… Continue reading Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
Megan Thee Stallion Stars As Nike ‘Hot Girl Coach’ For Fitness & Wellness Campaign
Nike teamed up with Grammy-winning rapper Megan Thee Stallion for an exercise and wellness campaign which sees the singer share her personal fitness journey whilst encouraging viewers and fans to follow their own athletic paths and ignore the naysayers. The campaign, running under the sportswear behemoth’s ongoing ‘Play New’ brand platform, sees the artist… Continue reading Megan Thee Stallion Stars As Nike ‘Hot Girl Coach’ For Fitness & Wellness Campaign
Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits
Apex Rides, a leading British smart bike company, launched its first television-led integrated campaign in September with the objective of driving home a message that exercise isn’t only about the physical benefits but that it also support people’s emotional needs. The ‘Its Time To Ride Your Way’ campaign, created by Atomic London, aims to… Continue reading Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits
Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
NFL super star and Super Bowl winner Patrick Mahomes and US LPGA Tour golfer and Olympic Gold medallist Nelly Korda front a new ‘Unlock Yourself’ campaign for WHOOP to launch the fitness wearables and analytics company’s Whoop 4.0 range. The Boston based human performance technology, fitness wearables, and analytics company – which was originally known as Bobo Analytics… Continue reading Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
Adidas X Zalando Celebrate Feel-Good Fitness Collaboration Via ‘Can You Feel It’
The summer 2021 campaign called ‘Can You Feel It’ from Adidas and Zalando promotes the duo’s latest collaboration through multiple shot and long form spots bursting with colour and energy to celebrate feel-good fitness. The positive, upbeat and colourful creative, rolling out through August, from the sportswear giant and online retailer was produced by… Continue reading Adidas X Zalando Celebrate Feel-Good Fitness Collaboration Via ‘Can You Feel It’
