Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in Canada looks more like Canada’. The initiative, developed with agency Rethink (with Soft Citizen directors Charlotte Fassler and Dani Girdwood – aka Similar but Different),… Continue reading Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
Tag: Financial Support
Nike (& NFL) ‘Stronger Than One: Lose Count’ Super Bowl Initiative Supports Female Flag Football
Lose Count, the latest film in Nike’s ongoing ‘Stronger Than One’ social video series dedicated to empower NFL athletes and football players to create positive change in their communities, focuses on women’s flag football. Launched a few days ahead of Super Bowl LV, the sportswear behemoth’s spot (which didn’t actually run during the Big Game itself – despite… Continue reading Nike (& NFL) ‘Stronger Than One: Lose Count’ Super Bowl Initiative Supports Female Flag Football
Cuban Curation: Havana Club Backs ‘Smell Of Art’ Show
Legendary Cuban rum brand Havana Club has created a brand-curated art exhibition that provides an international platform for contemporary Cuban artists and for the island nation’s culture. Titled ‘The Smell That Comes Thorugh My Window’ (Un olor que entra por mi ventana), the show is displayed in the Havana Club Gallery within the… Continue reading Cuban Curation: Havana Club Backs ‘Smell Of Art’ Show
