With 100 days to go before the Paris 2024 Games, Team GB sponsor NatWest linked up with several British Olympic and Paralympic legends to inspire the nation to reach their (financial and personal) goals via a ‘Natwest Team Talk. Objective The activation’s aim was to leverage the 100-days-to-go point to inspire Brits to ‘stay on… Continue reading Team GB Sponsor NatWest Delivers Team Talk To Unify & Inspire Nation & Mark 100 Days To Go
Tag: Financial Services
People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’
The first week of March saw the Gold Coast’s flagship stadium – formerly known as the Heritage Bank Stadium and the Carrara Stadium – renamed the ‘People First Stadium’ and promoted through an official naming event, a PR push and an integrated campaign from the stadium, People First Bank and the Gold Coast Suns around… Continue reading People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’
AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign
As the new AFL season kicked off in early March, the AFL Coaches Association (AFLCA), AFL Players’ Association (AFLPA) and Zurich Insurance rolled out a fresh wave of work in their joint Tackle Your Feelings (TYF) mental health initiative seeking to encourage community footy clubs to invest in mental wellbeing. Objective The campaign aims to… Continue reading AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign
Ally Financial Sponsors Wrexham AFC Women’s Team & Activates Via US Tour
Ally Financial – the USA’s largest all-digital banking and financial services company and a leading sponsor of women’s sports – unveiled a historic partnership with Wrexham AFC Women which leveraged International Women’s Day and was announced through a video fronted by club co-owners and Hollywood stars Ryan Reynolds and Rob McElhenney. The sponsorship, which will… Continue reading Ally Financial Sponsors Wrexham AFC Women’s Team & Activates Via US Tour
NatWest & Team GB Olympic Stars Encourages Everyone To Reach Their Goals In ‘Let’s Get Going’
February saw NatWest fire the starting gun on its Team GB Olympic partnership activation with an integrated campaign called ‘Whatever Your Goals, Let’s Get Going’ which features a strong line-up of British medalists striving to reach their goals and encouraging everybody to do the same. The finance brand will bring this Paris 2024 partnership to… Continue reading NatWest & Team GB Olympic Stars Encourages Everyone To Reach Their Goals In ‘Let’s Get Going’
Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Leveraging the restart of the tournament, February saw UEFA partner Mastercard launch a UEFA Champions League Web 3.0-based trivia game offering fans a chance to win tickets to this season’s London final. Fans can collect ‘Mastercard X UEFA Champions League’ branded digital passes via the newly introduced pass to priceless platform and the payments giant… Continue reading Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Former NFL Partner E*Trade Plays ‘Baby Pickleball’ In Latest #GetInTheGame Super Bowl Spot
Online trading platform E*TRADE teamed up with creative agency 72andSunny to create a comic Super Bowl campaign spearheaded by a comic Big Game commercial called ‘Picklebabies’. Jumping on the booming US Pickleball trend, which has seen the accessible and approachable mini-tennis game become the fastest growing sport across North America in the last two years,… Continue reading Former NFL Partner E*Trade Plays ‘Baby Pickleball’ In Latest #GetInTheGame Super Bowl Spot
Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven
Prior to the first tennis Grand Slam of the year, the Australian Open in Melbourne Park, sponsor Mastercard unveiled the country’s first ‘Wheelchair Ballkid Pilot Program’ to demonstrate the potential of wheelchair users to be ballkids in tennis tournaments around the world. The payments giant worked with PR agency Eleven, creative technology production company Streaker… Continue reading Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven
ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa
Kiwi finance outfit ASB leveraged the 2023 Rugby World Cup (RWC) by activating its partnerships with New Zealand Rugby’s All Blacks and Black Ferns via a national campaign that urges Kiwi business owners to ‘get their head in the game’. The through-the-line campaign not only drives awareness of the sponsorship, but also sets out… Continue reading ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa
Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Prudential Financial partnered with new athlete ambassador Ethan Quinn on a campaign leveraging the 2023 US Open focusing on pensions. Fronted by 19-year-old US tennis sensation Quinn, the campaign is set during the USTA’s major annual tournament and follows the young player as he begins an early, transformative stage of his sports journey as… Continue reading Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’. The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
