Tag Archives: Financial Services

Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament >>
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Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign

Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign

Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US ad campaign >>
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Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative >>
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Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures

Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures

Ageas Federal Life Insurance (AFLI) teamed up with Indian cricket legend Sachin Tendulkar for an integrated campaign called ‘Young Sachin’ which used DeepFake AI video regeneration technology to re-create >>
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Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’ Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L >>
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Premiership Rugby Title Sponsor Gallagher Launches Short Film ‘Rivals Together’ Leadership Series Premiership Rugby Title Sponsor Gallagher Launches Short Film ‘Rivals Together’ Leadership Series

Premiership Rugby Title Sponsor Gallagher Launches Short Film ‘Rivals Together’ Leadership Series

Insurance broker Gallagher leveraged its status as the title partner of Premiership Rugby in Mid-March through a digital-first video series called ‘Rivals Together’.   Part of the ‘Gallagher Leadership’ >>
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Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom

Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom

In a follow-up to Crypto.com’s February 2022 Super Bowl ad featuring hoops superstar LeBron James speaking to a CGI younger version of himself, the start of March saw it >>
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WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’ WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions >>
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Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign

Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign

Insurer AIA rolled out a campaign in Australia starring new AIA Vitality Ambassadors Ash Barty and Stephanie Gilmore (as well as other athlete endorsers including diver Anabelle Smith and >>
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Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park

Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park

On 15 February the Atlanta Braves launched a teaser campaign promoting its #DigitalTruistPark project which it trumpeted as ensuring that the team became the first Major League Baseball (MLB) >>
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