Inspiring Sports Marketing
Jan 20, 2022
Australian Open ‘ANZ Commemorative Coin Collection’ Launched By Champ Alcott & ANZ Tennis Hots Shots
ANZ ambassador and ‘golden slam’ wheelchair tennis champion Dylan Alcott fronted the reveal campaign for the Australian Open 2022 commemorative coin featuring Margret Molesworth (the inaugural winner of the women’s singles of the Australasian >>
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Jan 19, 2022
TMGM Activates AO22 With New ‘Max’ Led Tennis Themed Advertising & Event Activations
CFD broker TMGM leveraged its rights as the Official Online Trading Platform of the Australian Open for a multi-channel 2022 tournament activation based around a series of commercials featuring >>
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Dec 15, 2021
Bajaj Allianz General Insurance & Rani Rampal Launch #Care4Hockey Campaign With Hockey Citizen Group
Bajaj Allianz General Insurance launched a ‘#Care4Hockey’ campaign on 9 December with integrated creative fronted by India’s women’s hockey captain Rani Rampal which seeks to boost national recognition for >>
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Dec 07, 2021
HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
The last week of November saw HSBC expand its ‘The Remarkables’ online video series telling stories of several inspiring athletes from the HSBC World Rugby Sevens Series and celebrating >>
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Dec 07, 2021
Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football
To activate both its Cricket Australia (CA) and Football Australia (FA) partnerships and support a summer of women’s cricket (which includes an Ashes series against England) and football, Commonwealth >>
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Nov 22, 2021
Online Finance Marketplace Paisabazaar Launches ‘The Sweet Sound of Wood’ Gender Equality Cricket Campaign
Paisabazaar.com, India’s largest loans, cards and other financial products online service, released a new brand film on 13 November called ‘The Sweet Sound Of Wood’ which tells the story >>
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Nov 15, 2021
FC Porto Partners With Binance For Digital Engagements Fronted By Port Fan Token Issue
In the first week of November Portuguese Primeira Liga giants FC Porto promoted a new partnership with cryptocurrency brand Binance which introduced a new way to engage its fans >>
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Nov 12, 2021
Cleveland Brown’s QB Baker Mayfield Meets Rock Star Alice Cooper In Latest ‘At Home With’ Progressive Ad
Two stars from the sport and music arenas – Baker Mayfield and Alice Cooper – meet in Season 3 of Progressive’s ongoing ‘At Home With Baker Mayfield’ US campaign >>
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Nov 10, 2021
Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team >>
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Nov 08, 2021
#TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
The start of November saw US insurer State Farm join the non-fungible tokens (NFT) bandwagon via a digital scavenger hunt called the official #TeamStateFarm ‘Football Find’ game. Starting on 4 November and >>
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