Inspiring Sports Marketing
May 16, 2022
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament >>
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May 13, 2022
Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign
Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US ad campaign >>
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May 12, 2022
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative >>
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Apr 27, 2022
Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Ageas Federal Life Insurance (AFLI) teamed up with Indian cricket legend Sachin Tendulkar for an integrated campaign called ‘Young Sachin’ which used DeepFake AI video regeneration technology to re-create >>
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Mar 30, 2022
Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L >>
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Mar 26, 2022
Premiership Rugby Title Sponsor Gallagher Launches Short Film ‘Rivals Together’ Leadership Series
Insurance broker Gallagher leveraged its status as the title partner of Premiership Rugby in Mid-March through a digital-first video series called ‘Rivals Together’. Part of the ‘Gallagher Leadership’ >>
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Mar 24, 2022
Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom
In a follow-up to Crypto.com’s February 2022 Super Bowl ad featuring hoops superstar LeBron James speaking to a CGI younger version of himself, the start of March saw it >>
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Mar 22, 2022
WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions >>
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Mar 22, 2022
Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign
Insurer AIA rolled out a campaign in Australia starring new AIA Vitality Ambassadors Ash Barty and Stephanie Gilmore (as well as other athlete endorsers including diver Anabelle Smith and >>
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Feb 28, 2022
Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park
On 15 February the Atlanta Braves launched a teaser campaign promoting its #DigitalTruistPark project which it trumpeted as ensuring that the team became the first Major League Baseball (MLB) >>
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