Inspiring Sports Marketing
21/09/2023
ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa
Kiwi finance outfit ASB leveraged the 2023 Rugby World Cup (RWC) by activating its partnerships with New Zealand Rugby’s All Blacks and Black Ferns via a national campaign that >>
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07/09/2023
Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, >>
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06/09/2023
Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Prudential Financial partnered with new athlete ambassador Ethan Quinn on a campaign leveraging the 2023 US Open focusing on pensions. Fronted by 19-year-old US tennis sensation Quinn, the >>
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05/09/2023
Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing >>
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30/07/2023
Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup
Visa created an immersive, pixel stream, mobile gaming experience called ‘Visa Freestyler’ to celebrating women’s football and enhance its FIFA 2023 Women’s World Cup global activation programme. Developed >>
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27/07/2023
Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign
Canadian financial giant BMO activated around its tie-up with the Canada Women’s National Soccer Team – overseen by the Canadian Soccer Association (CSA) – through an integrated ‘Grow The >>
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19/07/2023
FIFA Partner Visa ‘Behind Every Number’ Campaign Celebrates FIFA Women’s World Cup
June saw Visa roll out a statistics-led integrated campaign called ‘Behind Every Number’ running primarily across Australia and New Zealand celebrating its 20-year support of women in sports and >>
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06/07/2023
ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality
KNVB and Dutch women’s football sponsor ING launched a gender equality activation titled ‘Doelen voor Gelijke Kansen / Goals for Equal Opportunities’ leveraging spiking female football interest ahead of >>
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28/06/2023
Football Australia Roll Out Gritty, Pre World Cup CommBank Matildas ‘Not Done Til It’s Done’ Spot
Placing commitment, determination and grit front and centre of the creative, Football Australia and primary partner CommBank launched an integrated ‘Til It’s Done’ campaign three weeks prior to the >>
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20/06/2023
BNP Paribas Commemorates ‘50-Years Of Loyalty’ Partnership With French Open
To celebrate BNP Paribas’ historic half century partnership with the French Open, the bank activated the tie-up through an integrated marketing programme based around the bank’s aim to make >>
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