As the 2022/23 basketball season approaches its climax in the USA, audio brand JBL leveraged spiking hoops excitement with a campaign for its Endurance Peak 3 headphones fronted by former NBA champion and MVP Giannis Antetokounmpo called ‘Peaks On Peaks’. Conceived by Havas owned creative agency Annex 88 and developed with production house Fela,… Continue reading Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad
Tag: Finals
Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
As the ‘2021 WNBA Playoffs Presented by Google’ got under way on 23 September, House of Highlights (HoH) – the multi-platform sports media business acquired by Bleacher Report in 2016 – launched a new campaign under its ‘HighlightHer’ brand focused on female athletes and teams with three major partners Zelle, Nike and Gatorade. Born out… Continue reading Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
New Balance Celebrates Kawhi/Raptors NBA Title With Low Latency ‘Titles / Rings’ Social Creative
In their first season back in basketball New Balance scored with the NBA Finals MVP and celebrated Kawhi Leonard’s second ring win with a responsive, post-game campaign. Within hours of Kawhi Leonard leading the Toronto Raptors to their first ever NBA title, New Balance leveraged its endorser alliance with a celebratory, responsive campaign reworking… Continue reading New Balance Celebrates Kawhi/Raptors NBA Title With Low Latency ‘Titles / Rings’ Social Creative
Raptors Sponsor Tim Hortons Leverages NBA Finals With Super Fan Nav Bhatia ‘Courtside Seat A12’
Launched to leverage Game Six of the NBA Finals, Toronto Raptors partner Tim Hortons activated through the story of super fan Nav Bhatia: who has sat in the same courtside seat – A12 – for 24 years. Canada’s largest fast food restaurant chainhas sponsored the only NBA team in Canada – The Toronto Raptors… Continue reading Raptors Sponsor Tim Hortons Leverages NBA Finals With Super Fan Nav Bhatia ‘Courtside Seat A12’
Nike Spots Tells The Story Of LeBron James’ ‘Chosen 1’ Tattoo To Leverage NBA Finals
Ahead of his astonishing ninth appearance in the NBA Finals, Nike rolls out a new spot recounts a tale of how the Cleveland Cavaliers super star ended up with his famous tattoo. The new spot, created by regular Nie creative agency Wieden + Kennedy Portland, carries a simple message: the biggest believer in James’… Continue reading Nike Spots Tells The Story Of LeBron James’ ‘Chosen 1’ Tattoo To Leverage NBA Finals
Nike’s Hails LeBron James & NBA Sponsors Go Digital
Nike’s ‘The Ring Maker’ campaign: a cynical piece of premeditated marketing or a clever low latency sports event real time response? You decide! The very first commercial to air in the ad break immediately following the end of the final game of the 2012 NBA playoffs was a new Nike Basketball spot celebrating… Continue reading Nike’s Hails LeBron James & NBA Sponsors Go Digital
