A trio of players from UEFA Champions League finalists Real Madrid teamed up with games-maker Activation Blizzard and content production company 433 in one strand of the launch campaign for ‘Call of Duty: Warzone – Operation Monarch’. Eduardo Camavinga, Frederico Valverde and Vinicius Jr went after Godzilla and Kong when they took part in a challenge within ‘Operation… Continue reading Real Madrid Stars Launch ‘Call Of Duty Warzone – Operation Monarch’ Ahead Of UCL Final
Tag: Final
Ford Final UEFA CL ‘Mustang Pre-Order Pop-Up’ Campaign
In the final season of its 22-year partnership with the UEFA Champions League, Ford used its rights around the Lisbon final to launch of its iconic Mustang car in Europe for the first time ever via a multi-platform campaign focusing on allowing the first customers a chance to pre-order the vehicle live during the 90-minute… Continue reading Ford Final UEFA CL ‘Mustang Pre-Order Pop-Up’ Campaign
Social Success & Shoe Sale Sexism: Heineken’s CL Story
While the Lisbon-based, all Madrid final saw Heineken successfully round-off its umbrella global ‘Share The Sofa’ 2014 Champions League initiative, many headlines shifted from settee to shoes as critics poured scorn on its Brazilian sexist sale stunt. Local Champions League activation in the World Cup host nation saw UEFA partner Heineken link with Brazilian… Continue reading Social Success & Shoe Sale Sexism: Heineken’s CL Story
Allianz’s ‘Hoam Sweet Hoam’ UEFA CL Final Semi-Ambush
Allianz has launched a semi-ambush marketing campaign to promote its title sponsorship of the stadium that will host this year’s UEFA Champions League – the Allianz Arena. The German-based financial services giant has been the name sponsor of the stadium (home to be both Bayern Munich and 1860 Munich) since it opened in 2005.… Continue reading Allianz’s ‘Hoam Sweet Hoam’ UEFA CL Final Semi-Ambush
Sony Ericsson’s Fouresquare Final Fan Hunt
With a tactic that neatly fits the brand’s service and specialisation, Sony Ericsson leveraged its Champions League rights with an innovative London location-based ‘social media meets mobile’ campaigns to build awareness of the sponsorship and showcase capability of Xperia range. As part of Sony Corporation’s existing agreement 2009-2012 with the UEFA Champions League, Sony Ericsson is… Continue reading Sony Ericsson’s Fouresquare Final Fan Hunt
