Objective UK hospitality marketing platform and content creator The Padded Seat up with sports marketing agency SPORTFIVE to leverage its partnerships with Bundesliga clubs Hertha BSC and Bayer Leverkusen 04 during the 2022/23 Bundesliga season in order to market and sell the clubs’ VIP hospitality offers through a fresh and inventive content-led approach to sports hospitality… Continue reading The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing
Tag: Film
Lighting Giant LEDVANCE Partners With Bayer 04 Leverkusen To Drive Brand Awareness And Sympathy Via Sustainable, Human Centric Lighting Programme
Objective Through the early- and mid-2020s, Bayer 04 Leverkusen ran an investment and partnership programme to realign its operational infrastructure with a focus on improving ecological, social and corporate sustainability: this included working with the club’s official sustainability partner for light and lighting LEDVANCE. LEDVANCE is an international lighting company active in more… Continue reading Lighting Giant LEDVANCE Partners With Bayer 04 Leverkusen To Drive Brand Awareness And Sympathy Via Sustainable, Human Centric Lighting Programme
Stockport County FC Celebrate 140th Year Via Film & Limited Edition Heaton Norris Kit
Stockport County, one of the oldest clubs in the English Football League, celebrates its 140th anniversary in 2023 and marked the occasion with the launch if a film paying tribute to the club’s history and launching a special, limited edition kit with 1883 nostalgic strips available for loyal supporters to buy. The celebratory campaign, created… Continue reading Stockport County FC Celebrate 140th Year Via Film & Limited Edition Heaton Norris Kit
Swiss Running Brand On Celebrates Joy of Movement Through Dance Via ‘Move Like A Human’
To promote its CloudTec technology, Swiss running brand On worked with choreographers Sasha Waltz and Justin Peck for an April dance based campaign called ‘Move Like a Human’. The campaign – which promotes On’s ‘Movement’ collection (including the Cloud X 3 Shift, Cloudnova, Cloudnova Form, Cloudswift 3 and the Cloudnova Flux) – seeks to… Continue reading Swiss Running Brand On Celebrates Joy of Movement Through Dance Via ‘Move Like A Human’
Outdoor Wear Brand Kathmandu Launches New AUS & NZ ‘Winter. We’re Out There’ Campaign
Australia and New Zealand’s market leading outdoor wear brand Kathmandu launched a cold weather, seasonal campaign in the first week of May called ‘Winter. We’re Out There’ which encourages Aussies and Kiwis to gear up to get outdoors whatever the weather. According to Kathmandu, Winter gets a bad reputation and most people see it… Continue reading Outdoor Wear Brand Kathmandu Launches New AUS & NZ ‘Winter. We’re Out There’ Campaign
Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
In March, adidas released a campaign called ‘The Ridiculous Run’ to highlight the findings of brand research documenting the fears women have whilst out running and the lengths they go to in order to feel safe. Adidas sought to highlight how safety is a major issue for women when running and point out the unfair… Continue reading Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
Adidas Celebrates Mikaela Shiffrin ‘Resetting Records’ To Become Greatest Alpine Skier Of All Time
Adidas celebrated athlete ambassador and newly crowned ‘greatest skier of all time’ Mikaela Shiffrin following her record 87th FIS World Cup win at the Audi Alpine Ski World Cup Women’s Slalom in Are (Sweden) through a multi-channel campaign which also promoted its TERREX ski range and was jointly spearheaded by a tribute video and an online… Continue reading Adidas Celebrates Mikaela Shiffrin ‘Resetting Records’ To Become Greatest Alpine Skier Of All Time
Arsenal & Save The Children’s ‘When I Play Football, I Feel Happy’ Promotes Positive Impact Of ‘Coaching For Life’
Using its 38 years of experience in North London, The Arsenal Foundation has worked with Save the Children since 2011 on a programme in Jordan’s Za’atari Refugee Camp called ‘Coaching For Life’: an initiative which uses the power of football to develop a sense of belonging and boost the emotional, mental and physical experience for… Continue reading Arsenal & Save The Children’s ‘When I Play Football, I Feel Happy’ Promotes Positive Impact Of ‘Coaching For Life’
The North Face Links Logo Placement To Mountain Climbing In ‘We Always Have Your Back’
January saw outdoor wear brand The North Face launch a 60-second film based on the fact that its logo is ever present on the back of its garment which it claims illustrates how the brand ‘Always Has Your Back’. The objective is to establish and reinforce The North Face’s core positioning as an active,… Continue reading The North Face Links Logo Placement To Mountain Climbing In ‘We Always Have Your Back’
Nike & Prince-Fraser ‘Fear Of / Deep Is The Water’ Flags Barriers Stopping Black Community Swimming
Nike Swimm linked with artist Tayler Prince-Fraser for a UK based initiative – based around a short film and a photography exhibition – exploring the socio-cultural barriers which stop many black people from swimming in a bid to help stop swimming pool discrimination and bring an end to the stigma. The campaign revolved around… Continue reading Nike & Prince-Fraser ‘Fear Of / Deep Is The Water’ Flags Barriers Stopping Black Community Swimming
GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories
In Mid-May GSK’s anti-inflammatory drug brand Voltarol launched ‘More Than Movement’ in partnership with broadcaster Channel 4 and media outfit Gay Times led by a bespoke, brand-backed film telling sporting stories linked to the LGBTQ+ community. Created by PlatformGSK with Publicis Media Content, the initiative emerged from Voltarol’s three-year partnership with Channel 4 and… Continue reading GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories
Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health
Asics continued to flip the typical sports marketing approach with a research-led initiative called ‘Mind Race’ which asked athletes not to exercise for seven days so that the brand could gain insights into any negative impact lack of movement might have on mental wellbeing. The initiative, developed in harness with agency partner Golin, ‘Mind… Continue reading Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health
