Mid-August saw FIFA partner Budweiser hide hundreds of branded prize boxes in major cities around the world and then linked up with a team of athlete ambassadors to invite football fans to find them in an early mobile/OOH/in-person phase of its Qatar 2022 Men’s World Cup activation programme called ‘The Drop’. The official beer… Continue reading Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
Tag: FIFA World Cup
Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
The Norwegian club Tromsø IL has been actively working with non-profit Amnesty International to highlight the ongoing human rights abuses in Qatar during the last year and December saw the club release a third kit that uses a QR code to direct fans to a link highlighting the ongoing human rights issues in Qatar. … Continue reading Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
RUSSIA 2018 MARKETING REVIEW: FIFA WORLD CUP CAMPAIGN COUNTER > 110
Activative’s analysis of rights-holder, sponsor, ambush, sports brand, broadcaster and cause activation leveraging the FIFA World Cup offers clients creative and strategic intelligence and insights on the key Russia 2018 campaigns, trends and tactics through 108 case studies and 2000+ creative executions from 25 different markets/countries across 26 industries/categories. CATEGORIES: FIFA PARTNERS WORLD… Continue reading RUSSIA 2018 MARKETING REVIEW: FIFA WORLD CUP CAMPAIGN COUNTER > 110
Nike Football Leverages FA Tie-Up By Celebrating England’s World Cup Adventure In ‘Believe As One’
Nike Football celebrates England’s surprisingly successful World Cup journey with a new campaign called ‘Believe As One’ focusing on the roots of the team’s Russia 2018 adventure. Launched on 17 July and led by a spearheaded by a spot with a narrative arc that explores the story of the most promising English team for… Continue reading Nike Football Leverages FA Tie-Up By Celebrating England’s World Cup Adventure In ‘Believe As One’
Nike Leverages World Cup Final In China Via ‘Dare To Become’ Future Football Super Power Campaign
On the day of the FIFA World Cup Final itself, Nike leveraged football fever in China with a ‘Dare To Become’ campaign that dares China to become a future football power. The campaign, which was developed in harness with creative agency Wieden+Kennedy Shanghai, sees Nike Football aim to inspire China’s young footballers with a… Continue reading Nike Leverages World Cup Final In China Via ‘Dare To Become’ Future Football Super Power Campaign
Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship
Hyundai and Kia, sister companies in the Hyundai Motor Group and co FIFA sponsors, invited fans around the world to immerse themselves in the World Cup as active participants. Finally after four years of anticipation, FIFA World Cup returned with more passion and joy. Read more to find out how #Kia celebrated the 2018… Continue reading Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship
Hisense’s Global ‘See The Incredible & Tour’ Content Series The Lead Strand Of Its World Cup Activation
Hisense, the official television of the FIFA World Cup, ran parallel global and local market activation leveraging its tournament rights and promoting its televisions in more than 200 territories around the world in order to enhance its international brand exposure. In addition to the standard sponsor logo rights, on and off-pitch opportunities, advertising boards… Continue reading Hisense’s Global ‘See The Incredible & Tour’ Content Series The Lead Strand Of Its World Cup Activation
Snickers Ambushes FIFA World Cup With ‘Wrong World Finals’ Campaign In The Philippines
Snickers sought to hijack the FIFA World Cup finals with an ambush social media campaign called ‘The Wrong World Finals’. As the world tuned in to the final of Russia 2018, Snickers leveraged the biggest sports event of the year with a celebratory social media campaign revolving around all the match-ups you might confuse… Continue reading Snickers Ambushes FIFA World Cup With ‘Wrong World Finals’ Campaign In The Philippines
Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
Titles are there to be retained. That’s the message behind DBF principle partner Mercedes-Benz’s integrated, multi-strand ‘Best Never Rest’ World Cup activation. This multi-platform, dual language German campaign celebrated the confidence and mindset of the current FIFA world champions and pushed the team’s mantra: ‘to push the limits and never rest on success’.… Continue reading Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
Chicco Aims To Ignite A Baby Boom To Ensure Italy Qualify for Qatar 2022 World Cup
To make sure that Italy, whose national side shockingly failed to qualify for the 2018 World Cup, never miss out again, baby product brand Chicco has launched a new campaign that aims to ensure future tournament qualification. Based on the (shaky scientific and statistical) insight that every time Italy has won the World Cup… Continue reading Chicco Aims To Ignite A Baby Boom To Ensure Italy Qualify for Qatar 2022 World Cup
Beats By Dre Links With Rio Ferdinand To Extend #MadeDefaint World Cup Work With ‘This is Korobka’
Beats By Dre extended its ongoing, global #MadeDefiant initiative with an additional phase of its World Cup work in a new film focusing on Russian street football. This latest instalment sees athlete ambassador, former England and Manhester Uited defender and BBC football pundit Rio Ferdinand take to the Moscow streets to eplore the world… Continue reading Beats By Dre Links With Rio Ferdinand To Extend #MadeDefaint World Cup Work With ‘This is Korobka’
Solace Women’s Aid #StopItComingHome Stats Led Social Campaign Trends During The FIFA World Cup
Solace Women’s Aid launched a social media stats-led campaign leveraging the FIFA World Cup to raise awareness of domestic violence over the World Cup. The tactical mechanic was surprising in its objective and startling in its simplicity: persuade England fans to retweet the campaign hashtag #StopItComingHome during the tournament. Despite the confusingly anti-England… Continue reading Solace Women’s Aid #StopItComingHome Stats Led Social Campaign Trends During The FIFA World Cup
