The France Telecom owned mobile brand Orange leveraged its partnership with the French Football Federation (FFF) ahead of the 2023 FIFA Women’s World Cup through a ‘VFX Trick Play’ activation illustrating that female footballers are just as skillful as men. Created by agency Marcel, the brief was to create a campaign that challenged the… Continue reading Orange Activates FFA Tie-Up Via Women’s World Cup Equality ‘Blues Compilation’ VFX Campaign
Tag: FFF
INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
Ahead of the 2022 FIFA Men’s World Cup, INTERSPORT leveraged its official merchandising distribution deal with the French Football Federation / Fédération Française de Football (FFF) by rolling out a fresh phase of its #FamilleBleue marketing movement aimed at uniting French supporters and encouraging them to buy the new French team jersey. The campaign,… Continue reading INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
FFF Encourages Support For Women’s Team At Euro 2022 Via ‘Together We Are Not Afraid Of Anything’
The Fédération Française de Football (FFF) rolled out a July campaign across France aimed to boosting awareness of UEFA Euro 2022 and unifying the nation in support for the Équipe de France Féminine de Football. The integrated support-building initiative sees FFF invite all of France to get behind Les Blues and positions the team… Continue reading FFF Encourages Support For Women’s Team At Euro 2022 Via ‘Together We Are Not Afraid Of Anything’
FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out a 360° campaign that wants to bring all of France together in support of Les Bleues. The French banking giant, which has been a partner… Continue reading FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
FFF Relaunches #RetourAuFoot / #BackToFootball Campaign For Amateur Season Restart
At the start of September, the Fédération Française de Football (FFF) relaunched its ‘Retour Au Foot / Back to Football’ campaign to inspire and support amateur football in France at the start of the new autumn season As the grassroots game restarts across the country after the summer break, the FFF campaign sets out… Continue reading FFF Relaunches #RetourAuFoot / #BackToFootball Campaign For Amateur Season Restart
Crédit Agricole & FFF Roll Out Euro 2020 ‘Reunis Graceaux Bleus / Reunited Thanks To The Blues’
Crédit Agricole, an official partner of the French Football Federation (FFF), leveraged its rights around UEFA Euro 2020 through an integrated campaign focused on uniting all of France for the tournament – both the general public and hard core football fans. Launched on 1 June and called #ReunisGraceauxBleus (which translates as United More Than… Continue reading Crédit Agricole & FFF Roll Out Euro 2020 ‘Reunis Graceaux Bleus / Reunited Thanks To The Blues’
Nike Celebrates French World Cup Win Epic ‘Belief Born On The Streets Of France’ Spot
Launched just a few minutes after France beat Croatia to win the Russia 2018 World Cup Final, Nike celebrated the triumph of its French team partner’s triumph with the release of a gritty spot called ‘Belief Born On The Streets Of France’. Launched across Nike’s social channels – including Twitter, Instagram and Facebook –… Continue reading Nike Celebrates French World Cup Win Epic ‘Belief Born On The Streets Of France’ Spot
Chinese White Goods Brand Vatti Activates FFF Sponsorship Via World Cup Win Refund Promotion
The Chinese based kitchen appliance manufacturer Vatti and official partner of the French Football federation (FFF) is paying out on its Russia 2018 promotion in France that promised customers who purchased specific ‘championship products’ a full refund if Didier Deschamps’ side won the World Cup. Following on from Les Blues tournament triumph, the France… Continue reading Chinese White Goods Brand Vatti Activates FFF Sponsorship Via World Cup Win Refund Promotion
