Late December saw Beats by Dre roll out a festive ‘Fatherhood’ campaign built around a montage of family footage and images of basketball super star LeBron James and his son Bronny to offer viewers a heart-tugging peek into their father/son bond. The campaign, developed with the Apple owned audio brand’s agency of record Translation,… Continue reading LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Tag: Festive
Under Armour Holiday Campaign Sh0oows How To Support The Athletes You Love With ‘Give The Gift’
Under Armour urges viewers not to take things for granted this festive season, but rather to see everything as a gift in a seasonal US ‘Give The Gift’ campaign that highlights the potential in every single day. Creative in harness with .DOMO, the hero spot was helmed by Birth Director Noah Conopask and it… Continue reading Under Armour Holiday Campaign Sh0oows How To Support The Athletes You Love With ‘Give The Gift’
Lucozade Sport Launches ‘The Very Unofficial England-ish Football Supporter’s Jumper’
For the first time ever, the 2022 FIFA World Cup is taking place in the Winter and so Lucozade Sport leveraged spiking soccer excitement by mixing football and the festive season with ‘The Very Unofficial England-ish Football Supporters Jumper’. Working with agency Adam&EveDDB, Lucozade marked the first ever Winter World Cup with a merchandising… Continue reading Lucozade Sport Launches ‘The Very Unofficial England-ish Football Supporter’s Jumper’
Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign
Ambassadors Eric Cantona, Mason Mount and Thierry Henry are amongst the footballers fronting Sports Direct’s ‘Give Me Football’ Christmas campaign which sees some of soccer’s biggest names star in a series of spin-off spots that seek to subvert the traditional UK Christmas ad arms race. The campaign, created by COPA90 and helmed by Pulse… Continue reading Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign
Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With Benefits’ awash with gentle innuendo. Building on its existing four-year brand partnership, Thinkhouse worked with the company’s marketing team to roll out ‘Fit With Benefits’:… Continue reading Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
Rap Star Quavo Fronts US Sports Retailer Lids Debut Holiday Campaign & Contest Called ‘Fitted Santa’
Lids, the US retailer specializing in athletic headwear, teamed up with musician Quavo and agency Songbird for a festive sports hat campaign called ‘Fitted Santa’. Led by a hero spot, the creative sees American rapper and founder of Migos Quavious Keyate Marshall – better known as Quavo – ensconced in Santa Calus’ chair at a Lids… Continue reading Rap Star Quavo Fronts US Sports Retailer Lids Debut Holiday Campaign & Contest Called ‘Fitted Santa’
NBA Launches Integrated ‘Only Here’ Campaign To Promote Late-Starting 2020/21 Season
Whilst the league usually spends December marketing its Christmas Day line-up of blockbuster match-ups, late 2020 saw the NBA focus on promoting its late-starting season with a campaign called ‘Only Here’. The work is inspired by and features real fans sharing what it is that unique and exciting about the NBA this season and creative includes game highlights, thrilling… Continue reading NBA Launches Integrated ‘Only Here’ Campaign To Promote Late-Starting 2020/21 Season
Irish Retailer Intersport Elverys Launch New Christmas Wish List Campaign
The first week of November saw Intersport Elverys launch its 2020 Christmas campaign which seeks to epitomise exactly what we’re all thinking this festive season whilst supporting Irish sport. The new campaign, which launched on TV and online on 6 November, sees Intersport Elverys predict that sports will take centre stage this Christmas and… Continue reading Irish Retailer Intersport Elverys Launch New Christmas Wish List Campaign
JD Sports ‘JD Wonderland’ Christmas Campaign Moves From Shop Mannequins To Sports Celebrity Shangri-La
6 November saw the online and television debut of JD Sports Christmas campaign, called ‘JD Wonderland’, which features a team of famous sport and entertainment faces and challenges viewers to spot them all. The sports retailer worked with Manchester’s The Chase Creative Consultancy (and its partner production company The Chase Films) to create a campaign… Continue reading JD Sports ‘JD Wonderland’ Christmas Campaign Moves From Shop Mannequins To Sports Celebrity Shangri-La
DICK’S Sporting Goods Launches e-Commerce Focused ‘Every Season Starts At…’ Festive Marketing Campaign
Following in the footsteps of last year’s holiday campaign, DICK’s Sporting again teamed up with agency Anomaly NY to bring back the loveable holiday present animated characters who appeared in the 2019 festive ‘The New Kid‘ commercial. The 2020 version sees the same group escapes from a DICK’S Sporting Goods Distribution Centre, commandeer a delivery truck, and… Continue reading DICK’S Sporting Goods Launches e-Commerce Focused ‘Every Season Starts At…’ Festive Marketing Campaign
‘The New Kid’ Embarks On A Sneaky Sneakers Journey In Dick’s Sporting Goods Xmas Ad
Mid November saw the launch of a festive DICK’S Sporting Goods Christmas campaign, called ‘The New Kid’, which sees a store come to life after closing time and a youngster embark on a fun filled journey of friendship and discovery – but instead of a wide-eyed child the protagonist is a new Nike Air Max… Continue reading ‘The New Kid’ Embarks On A Sneaky Sneakers Journey In Dick’s Sporting Goods Xmas Ad
NBA’s December Campaign ‘Lights Up’ Christmas To Promote Its Festive Schedule
Each year the NBA dominates the festive sporting landscape by scheduling great games featuring big stars on Christmas Day and building up to its holiday matchups the league’s annual Christmas ad campaign is also eagerly awaited. This year the NBA teamed up with agency Translation to light up Christmas Day in an entirely new… Continue reading NBA’s December Campaign ‘Lights Up’ Christmas To Promote Its Festive Schedule
