Doritos SXSW Consumer-Controlled 62ft #BoldStage

Doritos’ giant #BoldStage, a 62-foot Twitter-powered vending machine stage, is the centrepiece of its sponsorship activation at 2013 South By Southwest (SXSW).   Equipped with a four-story-tall LCD screen, the #BoldStage is the focus of the brand’s digital, interactive concert experiences.   Looking like a massive vending machine, the stage reacts to consumer tweets using… Continue reading Doritos SXSW Consumer-Controlled 62ft #BoldStage

Taco Bell Consumer-Created SXSW Music ‘Rockumentary’

Taco Bell is turning its own fans and South By Southwest festival goers into music video directors for its ‘Feed The Beat’ SXSW 2013 project.   Continuing its marketing strategy based around leveraging user-generated content in its marketing campaigns, the Mexican-based fast food chain has partnered with Passion Pit and Wildcat! Wildcat! to create a… Continue reading Taco Bell Consumer-Created SXSW Music ‘Rockumentary’

Samsung Backs Wakestock Festival’s RFID Wristbands

Samsung teamed up with RFID outfit Intellitix to make July’s Wakestock Festival a ticketless event with micro-chipped wristbands in use for entry and payment across the event.   Thus the sponsor enabled Wakestock to become the first festival to use wristband technology in this way making it perhaps the most technically advanced outdoor European music… Continue reading Samsung Backs Wakestock Festival’s RFID Wristbands

Heineken & Spotify Link On Finnish Festival Playlist App

Early June saw the international beer brand launch a user-generated playlist competition for Finnish music festivals called ‘Playlist Guru’.   Heineken has collaborated with Finnish agency 358 Helsinki to build a Facebook-based music tool that enables users to create Spotify playlists for three Finnish music festivals: Turku Modern, Kuudes Aisti and Blockfest.   Users simply… Continue reading Heineken & Spotify Link On Finnish Festival Playlist App

Heineken’s Fingerprint Beer Store @ Coachella Festival

Keeping your beer cold and safe while at a music festival is a perennial challenge for music lovers. But Coachella sponsor Heineken has devised a simple solution.   The global beer brand introduced fingerprint-recognition fridge technology at the recent The Coachella Valley Music and Arts Annual Festival in the US in order to ensure that… Continue reading Heineken’s Fingerprint Beer Store @ Coachella Festival

Miller’s Beer For The People QR Code Starts SXSW Work

South By Southwest Super Sponsor Miller Lite has revived last year’s ‘Beer for the People’ campaign at the 2012 festival.   The Super Sponsor has been providing beer and badges for attendees for over a decade and its annual SXSW badge and wristband giveaway Beer For The People initiative is becoming something of a SXSW… Continue reading Miller’s Beer For The People QR Code Starts SXSW Work

Pepsi’s SXSW ‘What If? Unconference’ Brainstorms

PepsiCo, in its fourth year as platinum sponsor of South By Southwest (SXSW), is spearheading its festival activation with its ‘What If? Unconference’   Reflecting the creative thinking and cutting edge technology that lie at the heart of SXSW, the idea is create a brand-owned, rich, engaging festival goer thinking experience.   Attendees at the… Continue reading Pepsi’s SXSW ‘What If? Unconference’ Brainstorms

Heineken’s Personal U-Code Campaign At Opener Festival

  Unsurprisingly, considering their huge audiences of tech savvy young music fans armed with smartphones and eager to meet likeminded people, music festivals have become prime properties for sponsor tagging initiatives focused on linking people.   For example, at the 2011 Heineken sponsored Opener Music Festival in Gydynia (Poland’s biggest music festival), the name sponsor… Continue reading Heineken’s Personal U-Code Campaign At Opener Festival

Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds

  2011 saw some sponsors experiment with other uses innovative uses for tracking technologies. In tandem with its smile-led photo tagging initiative at Rock In Rio, confectionery brand Trident also experimented with data tracking to engage with music fans at the festival.   Part of Trident’s suite of rights activation was the Trident Cabin (powered by YouTube). This… Continue reading Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds

Trident Tags Crowd Smiles At Rock In Rio Festival

Rock In Rio, which many argue holds the record for the largest music festival in the world (with an audience of 1.5 million people for its first incarnation), is sponsored by chewing gum brand Trident who introduced smile photo tagging at the 2011 event.   Sharing some facets with Orange’s 201 Glastonbury photo tagging project,… Continue reading Trident Tags Crowd Smiles At Rock In Rio Festival

Orange App Geo-Tags Mood At 2011 Glastonbury Festival

  Telecoms brand Orange has sponsored Europe’s trend setting music festival Glastonbury for a decade now and been relentlessly innovative in activating around the event.   Of course, being creative is something of a prerequisite when backing a festival that will not link a backer’s name or brand to the venue or event and has… Continue reading Orange App Geo-Tags Mood At 2011 Glastonbury Festival