Tag Archives: Festival

Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London

Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London

Crypto brand FTX teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with >>
Posted by j.edwards No Comments
Airbnb Celebrates Olympic Spirit With Physical / Virtual Experience Pivot For 5-Day Virtual Festival Airbnb Celebrates Olympic Spirit With Physical / Virtual Experience Pivot For 5-Day Virtual Festival

Airbnb Celebrates Olympic Spirit With Physical / Virtual Experience Pivot For 5-Day Virtual Festival

With the 2020 Olympics postponed, International Olympic Committee (IOC) and International Paralympic Committee (IPC) partner Airbnb and a team of athlete endorsers will host a five-day virtual summer festival >>
Posted by j.edwards No Comments
‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl ‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl

‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl

  Energiedirect.nl used its rights as PSV Eindhoven’s main sponsor to create a fan specific energy product for PSV supporters which included football and club related benefits as the >>
Posted by j.edwards No Comments
Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative

Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative

Vodafone’s VOXI sub-brand partnered with the UK surf and skate Boardmasters Festival to create a cause-centric, at-event experience   The telco teamed up with rights holder Vision N and >>
Posted by j.edwards No Comments
Molson Canadian’s ‘Anything For Hockey’ Skyscraper Rink For New NHL Season Molson Canadian’s ‘Anything For Hockey’ Skyscraper Rink For New NHL Season

Molson Canadian’s ‘Anything For Hockey’ Skyscraper Rink For New NHL Season

Last year Molson Canadian took hockey fans to play on a bespoke mountain top rink, this season it will take hockey to new heights by hosting a game on >>
Posted by j.edwards No Comments
Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending

Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending

Don’t worry about melting make-up or messing-up your hair at Coachella Valley Music & Arts Festival this year, as the objective of the Sephora Collection onsite brand experience is >>
Posted by j.edwards No Comments
Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities

Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities

First-time South By Southwest sponsor Mazda is blending creative innovation with practically utilities within an integrated festival activation programme that stretches from an original music-making app to the launch >>
Posted by j.edwards No Comments
Kopparberg Festival Focus On Own-Brand Event Kopparberg Festival Focus On Own-Brand Event

Kopparberg Festival Focus On Own-Brand Event

As a core part of the launch of Kopparberg’s latest £4m, multi-channel marketing campaign led by its its Elderflower and Lime and Cloudberry variants, the drinks brand kicked-off with >>
Posted by j.edwards No Comments
Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15 Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15

Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15

Whiskey brand Jack Daniels is already activating its 2015 Lollapalooza rights with a new digital campaign called ‘Summer Swarm’ giving fans weekly ‘social photo’ challenges to be in with a >>
Posted by j.edwards No Comments
EE Glastonbury ArtCows, 4G Power Bars & Cashless App EE Glastonbury ArtCows, 4G Power Bars & Cashless App

EE Glastonbury ArtCows, 4G Power Bars & Cashless App

Cows have long been part of the landscape at Glastonbury home Worthy Farm and this year sees the festival’s telecom’s partner EE create a heard of fibreglass cows to >>
Posted by j.edwards No Comments