Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship program and campaign. Described as a first-of-its kind US programme, ‘Accelerate Her’ aims to pave the way for women drivers to make it to the… Continue reading Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Tag: Female Sports
Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020
In the last week of July, US retailer Dick’s Sporting Goods released an integrated campaign leveraging Tokyo 2020 called ‘There She Is’ which sought to empower female athletes and celebrate their efforts in climbing to the top of the Olympic podium. The hero commercial, which was infused with the chords of the Bert Parks 1950s… Continue reading Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020
