Massey University teamed up with creative agency Federation and media agency Rocket to create a fresh brand identity and new brand story for the educational institution’s Academy Of Sport with a campaign simply called ‘Sport Massey’. The academic brand refresh and linked promotional campaign was built around the aim of reflecting what student athletes… Continue reading Massey University Launches New ‘Massey Sport’ Brand Identity & Story For Academy Of Sport
Tag: Federation
Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation
With the art of Karate at a crossroads in its home country of Japan and the sport featuring in the Olympic Games for the first time at Tokyo 2020, the Japan Karate Federation leveraged the Games by launching a campaign to drive domestic participation. ‘Step Into The Light’ launched well ahead of the Games… Continue reading Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation
Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign
Tennis Canada and National Bank launched a new campaign called ‘All For The Court’ on 4 July to build buzz amongst tennis fans ahead of the ‘2021 National Bank Open presented by Rogers’ in Toronto and Montreal this August. Created in collaboration with creative agency Sid Lee, the campaign features defending National Bank Open… Continue reading Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign
NRL Encourages Aussies To ‘Be There For An Offload’ In State Of Mind Mental Health Campaign
At the start of July Australia’s National Rugby League (NRL) launched the latest iteration of its ongoing ‘State Of Mind’ mental health program which encourages Australians to always ‘Be There For An Offload’. This year’s approach focuses on finding the right language to start a conversation about the all-to-often-avoided topic by giving people a… Continue reading NRL Encourages Aussies To ‘Be There For An Offload’ In State Of Mind Mental Health Campaign
NFL Celebrates Pride Month, Supports Nassib & Backs Trevor Project Via ‘Football Is Gay’ Spot
Launched to leverage the end of Pride Month 2021 and to support Las Vegas Raiders’ player Carl Nassib (who became the first ever active player to come out publicly) and promote its backing of The Trevor Project, the National Football League (NFL) launched a social spot called ‘Football Is Gay’. The typography-driven ad, created… Continue reading NFL Celebrates Pride Month, Supports Nassib & Backs Trevor Project Via ‘Football Is Gay’ Spot
Volleyball World Launches ‘Equal Jersey’ To Support Gender Equality on World of Sport
Volleyball World teamed up with Ogilvy Social.Lab in mid-June to launch a specially designed ‘Equal Jersey’ to raise gender equality awareness in volleyball and across world sport. The ‘Equal Jersey’ will be worn by some of the world’s leading volleyball players at the 2021 Volleyball Nations League (VNL) (running between 25 and 27 June).… Continue reading Volleyball World Launches ‘Equal Jersey’ To Support Gender Equality on World of Sport
World Rugby Launch ‘This Is How We Sevens’ Campaign To Engage New Fans Ahead Of Tokyo Olympics
Mid-June saw World Rugby launch a major new Rugby Sevens campaign ahead of the rescheduled Tokyo 2020 Olympic Games called ‘This Is How We Sevens’. The campaign objective is to showcase the ‘vibrancy, excitement and breadth of personalities’ in the Sevens version of the sport and is part of World Rugby’s core aim of… Continue reading World Rugby Launch ‘This Is How We Sevens’ Campaign To Engage New Fans Ahead Of Tokyo Olympics
AOC Encourages Aussies To ‘Have A Go’ In New Campaign Via M&C Saatchi Sport & Entertainment
Leveraging ‘Olympic Day’ on 23 June, the Australian Olympic Committee (AOC) launched an integrated campaign called ‘Have A Go’ which aims to let all Australians know that ‘Great things happen when you Have a Go’. Capturing Australia’s love for sport and timed to coincide with the ‘one month to go’ before the Tokyo 2020… Continue reading AOC Encourages Aussies To ‘Have A Go’ In New Campaign Via M&C Saatchi Sport & Entertainment
AELTC’s ‘It’s A Wimbledon Thing’ Campaign Explores Fandom That Goes Beyond Tennis
The All England Lawn Tennis and Croquet Club (AELTC) – which runs The Championships, Wimbledon tournament – served up a 2021 tournament promotional campaign called ‘It’s A Wimbledon Thing’ which aimed to further building global engagement. Launched on 14 June (two weeks ahead of the start of the tournament), the integrated #WimbledonThing initiative was… Continue reading AELTC’s ‘It’s A Wimbledon Thing’ Campaign Explores Fandom That Goes Beyond Tennis
Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
Briefed with the challenge to recruit all Aucklanders to get behind The [Auckland] Blues ahead of the start of the 2021 Super Rugby season, agency Federation teamed up with radio star and passionate Hurricane’s fan to recruit a new tribe of supporters – Auckland-based supporters of other rugby teams. The idea tapped into the… Continue reading Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
