Leading Spanish soccer side Atlético de Madrid paid tribute to all dad’s and father figures through a tender Father’s Day campaign called ‘Match By Match’. Atlético’s Father’s Day initiative is pays tribute to all fathers and also those who aren’t technically dads but still support kids. The spot outlines how being a father means… Continue reading Atlético De Madrid Launches ‘Match By Match’ Father’s Day Campaign
Tag: Fathers Day
PGA Tour Superstore Ad ‘Scorecards’ Marks Us Open & Father’s Day With Dad/Son Match Memories
Leveraging Father’s Day and spiking golf interest around the 2021 US Open, 17 June saw PGA Tour Superstore roll out a touching new national spot across the USA built around a touching father-and-son story. The ‘Scorecards’ campaign’s hero commercial, which was conceived by Knoxville-based creative agency Tombras, produced by Greenpoint Pictures and directed by… Continue reading PGA Tour Superstore Ad ‘Scorecards’ Marks Us Open & Father’s Day With Dad/Son Match Memories
Father’s Day Is An Annual Pillar For Sports Marketing & Activative Picks Its Top 10 Campaigns
Despite the fact it falls on different days in different countries, Father’s Day has long been an annual pillar event for sports marketers to engage and reward their core fans. Americans alone spend $15.5bn on Father’s Day gifts, cards, dinners and ballgames. So it is no surprise that US marketers spend $2bn on advertising… Continue reading Father’s Day Is An Annual Pillar For Sports Marketing & Activative Picks Its Top 10 Campaigns
Father’s Day Facebook/MLB ‘Game Day’ Campaign Sees Dads And Daughters Take In First Baseball Game
Launched ahead of Father’s Day, a new ‘Game Day’ campaign from MLB and Facebook features two dads getting ready and taking their daughters to their first big league baseball game. Running across both television and online platforms, the two after-daughter stories feature a first trip to a New York Yankees and a New York… Continue reading Father’s Day Facebook/MLB ‘Game Day’ Campaign Sees Dads And Daughters Take In First Baseball Game
UEFA CL Champs Liverpool Team Up With Nivea For ‘Hero Dads Father’s Day Surprise
Liverpool and sponsor Nivea hooked up to celebrate Father’s Day by surprising a trio of hero dad supporters. The social campaign, promoting Nivea Men, saw a three of the team’s Champions League-winning stars – Jordan Henderson, Andy Robertson and Virgil van Dijkhad – record video messages with the kids of three unsuspecting dads. … Continue reading UEFA CL Champs Liverpool Team Up With Nivea For ‘Hero Dads Father’s Day Surprise
Broadcaster Star Sports Leverages Pakistan Game To Link Father’s Day & Cricket World Cup
Star Sports continues to market its broadcast rights around the 2019 ICC Cricket World Cup and leverage Indian cricket fever wioith a new spot that links the tournament to father’s Day ahead of the crunch match between India and Pakistan. The commercial, which debuted a week ahead of the much anticipated India-Pakistan One Day… Continue reading Broadcaster Star Sports Leverages Pakistan Game To Link Father’s Day & Cricket World Cup
American Cancer Society Ties-Up With Pro Golfer Chris DiMarco To ‘Tee Up For Life’
As part of its ongoing programme to raise awareness and funds to help find a cure for cancer, the American Cancer Society (ACS) leveraged interest in golf as the US Open 2017 got under way by launching a new multi-media campaign fronted by its golf ambassador Chris DiMarco. DiMarco, who turned professional back in… Continue reading American Cancer Society Ties-Up With Pro Golfer Chris DiMarco To ‘Tee Up For Life’
New Hoops Star Lonzo Ball Trolls His Dad In Foot Locker’s Father’s Day Commercial
Foot Locker’s ‘Father’s Day’ campaign is built around the upcoming NBA Draft with young ballers poking fun at their fathers. It features several college stars about to enter the professional game, such as De’Aaron Fox, Jayson Tatum, Jonathan Isaac, but none are getting quite as much attention as Lonzo Ball. Ball has been… Continue reading New Hoops Star Lonzo Ball Trolls His Dad In Foot Locker’s Father’s Day Commercial
Buffalo Wild Wings Celebrates Father’s Day With Dad/Daughter Sports Spot ‘Watching’
The fast food chain Buffalo Wild Wings celebrated Father’s Day with a powerful, emotional commercial called ‘Watching’ which featured a father and daughter duo at home watching sport – with the young girl mimicking everything she sees her dad do. The narrative and the tone effectively blends traditional Father’s Day family emotional creative with… Continue reading Buffalo Wild Wings Celebrates Father’s Day With Dad/Daughter Sports Spot ‘Watching’
Dash & Jason Day Front PGA Tour/Taylor Made Father’s Day Social Spot
Timed to leverage interest in the US Open, PGA Tour Superstore and Taylor Made have teamed up to launch a Father’s Day campaign starring Dash (the three-year-old son of world number one Jason Day). This cutesy, heart-warming social media campaign focuses on the fact that Father’s Day falls on the same date as the… Continue reading Dash & Jason Day Front PGA Tour/Taylor Made Father’s Day Social Spot
NBA Players Union Rolls Out #EverydayDad Fatherhood Initiative
The start of the summer and the opening of the NBA Finals sees the National Basketball Players Association (NBPA) Foundation invites fans to follow #EverydayDad – its new video series featuring NBA fathers and their children. With Father’s Day only a few weeks away, the NBA players’ union released the first video in what… Continue reading NBA Players Union Rolls Out #EverydayDad Fatherhood Initiative
P&G Switch From Mum To Dad In Father’s Day Olympic Ad
P&G temporarily shifted the focus of its Olympic activation messaging from ‘Thank You Mum’ to ‘Thank You Dad’ to coincide with Father’s Day. It celebrates ‘dads’ and the role they play in supporting their children, whether as father, mentor, coach or just number one fan. The initiative is part of a wider… Continue reading P&G Switch From Mum To Dad In Father’s Day Olympic Ad
