Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which also included a ‘Trophy & Rings’ NFT collection, branded FanZone activities, a Flight Time contest, plus club membership ticket awards.   Turkish Airlines first metaverse initiative, ‘EuroLeague… Continue reading Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

ATP, Playstation & Infosys Partner On World Tour Finals O2 Fanzone VR Experience

ATP Media linked up with partner Sony Playstation and IT and consulting outfit Infosys to offer fans a virtual reality tennis experience in the Fanzone at the Barclays ATP World Tour Finals at London’s O2 arena.   Using PlayStation’s new VR headset, the fan experience features a blend of real court images, live TV match coverage, augmented… Continue reading ATP, Playstation & Infosys Partner On World Tour Finals O2 Fanzone VR Experience

Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade

Stella Artois is leveraging its status as the Official Beer of The Championships through a new 360° Wimbledon campaign inspired by the personal journeys and modest beginnings of those behind the origins of the beer and of the tennis tournament.   The integrated campaign, which launched on 13 June, celebrates the legacy of the legendary… Continue reading Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade