UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players

Late August saw UEFA link up with a team of global player ambassadors to launch the regional governing body’s new social responsibility and respect campaign called #EqualGame.   The integrated initiative, which was initially launched in late August in Monaco with a logo unveiling, aims to positively promote inclusion, diversity and accessibility in football across… Continue reading UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players

New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect

Sportswear behemoth Nike is adding its voice to the current values-based brand ad campaign avalanche to promote a universal message of ‘Equality’.   The objective of this new ‘Equality’ initiative isn’t just to roll out an ad campaign, but to actually encourage people to take action and take part in programmes that take the fairness… Continue reading New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect