Inspiring Sports Marketing
03/07/2023
Sky Ireland ‘OUTBELIEVE Together’ Builds Support For Irish Women’s Team World Cup Debut
Sky Ireland sought to build nationwide support for the Republic of Ireland Women’s National Team ahead of the FIFA 2023 World Cup through a multi-platform ad campaign called ‘OUTBELIEVE’ >>
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04/05/2023
Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football
Cadbury Ireland launched a new ‘Become A Supporter & A Half’ campaign in April to encourage and incentivise the public to support for women’s football across Ireland – particularly >>
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26/08/2022
Cadbury Activates FAI Women’s Team Tie-Up With ‘Game Is On’ Female Footie Hero OOH Illustrations
Cadbury, which became Official Snack Partner of the Republic of Ireland Women’s National Team last year, leveraged the tie-up in August through a poster campaign which aimed to turn >>
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28/04/2022
New Zealand Rally Driver Hayden Paddon Stars In Overseer’s Sustainable Farm Software Campaign
Sustainable farming software company OverseerFM invited ambassador Hayden Paddon, New Zealand’s most famous rally driver, into the driving seat for a multi-platform campaign called ‘Drive Your Farm Forward’. >>
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26/03/2021
Formula One Builds Buzz & Excitement Via Emotional New Season Launch Film
Ahead of the Bahrain Grand Prix, the opening race of the 2021 Formula One (F1) season, the series’ marketers teamed up with agency Wieden + Kennedy for its flagship >>
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16/02/2021
Formula E Green Lights The Start Of New Season Via ‘Change. Accelerated’ Brand Campaign
A new global campaign called ‘Change. Accelerated’ launched ahead of the opening race of Formula E’s seventh season and focuses on the rights owner’s role in accelerating change on >>
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27/11/2020
Irish Retailer Intersport Elverys Launch New Christmas Wish List Campaign
The first week of November saw Intersport Elverys launch its 2020 Christmas campaign which seeks to epitomise exactly what we’re all thinking this festive season whilst supporting Irish sport. >>
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13/10/2020
Paddy Power Gives Life to Empty Seats in Sponsorship of Ireland VS Slovakia Euro 2020
Irish bookmaker Paddy Power launched a campaign, developed with agency The Public House, leveraging its Irish football partnership and addressing the issue of games being played behind closed doors. >>
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11/06/2019
Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
As part of its mission to build the nation’s confidence and help us all feel good, Boots is celebrating the role models of the England, Scotland, Wales, Northern Ireland >>
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02/04/2019
Boots Kicks Off Women’s Soccer Sponsorship Strategy Via Deals With 5 Football Associations
Early April saw the UK health and beauty retailer Boots unveil a new major soccer sponsorship strategy with landmark women’s football investments led by penning three-year partnerships with the >>
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