Tag: Facebook

Roger Federer Keeps Pinky Promise To Zizou In Barilla Surprise Stunt ‘The Promise’ Spot

A Roger Federer fronted campaign from Italian multinational food company Barilla rolled out in August and saw the tennis legend surprise a rising star of the game whom he first met as a young fan five years previously during a US Open press conference that went viral.   The background to the campaign lies in… Continue reading Roger Federer Keeps Pinky Promise To Zizou In Barilla Surprise Stunt ‘The Promise’ Spot

WWE Star Priest Teams Up With Welsh Locals & BT Sport For Comic ‘Clash At The Castle’ Promos

UK Broadcaster BT Sport and World Wrestling Entertainment (WWE) star Damien Priest team up for a comic campaign called ‘The Homecoming’ to promote the end of summer WWE ‘Clash At The Castle’ event at The Principality Stadium in Cardiff on 3 September.   The comic campaign, created by agency Saatchi & Saatchi (with media buying… Continue reading WWE Star Priest Teams Up With Welsh Locals & BT Sport For Comic ‘Clash At The Castle’ Promos

Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche

To activate its rights as the new official sponsor of the 2022 edition of the Giro D’italia, iconic Italian bike brand Bianchi rolled out an episodic pedal-powered ‘Reflections’ road movie series fronted by former cycling star Nicholas Roche telling race-related stories of people, places and bicycles and promoting its bike range.   Roche, a former… Continue reading Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche

BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch

Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate initiative led by an in-game FIFA 22 Hope United kit.   Launched on 8 February to leverage ‘Safer Internet Day’, BT teamed up with the global… Continue reading BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch

Unicorn Darts Launches ‘For Every Player’ Campaign To Break Down Darts Barriers & Clichés

Unicorn Darts, which recently stepped away as the dartboard sponsor of the Professional Darts Corporation (PDC) after a 25-year partnership, has launched a new campaign called ‘For Every Player’ which seeks to help break down barriers to new player entering the sport and to embrace new fans and ensure darts can be enjoyed by everyone.… Continue reading Unicorn Darts Launches ‘For Every Player’ Campaign To Break Down Darts Barriers & Clichés

Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise

The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously offering lessons learned during the pandemic.   Initially launched in the USA, Equinox’s ‘Life Is The Luxury’ focuses on driving home a set of key benefits… Continue reading Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise

Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’

The start of January saw Gymshark launch its debut North American campaign called ‘United We Sweat’ to supercharge its US expansion   Created by Ultra Brand Studio (the strategy firm behind recent Nike and EA campaigns), the work is centered around a team of Gymshark athlete ambassadors including UFC heavyweight champion Francis Ngannou, trainer Austin Dotson, American… Continue reading Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’

Team Whistle & Meta Court Sports Creators To Generate Own Platform Content On Harlem Globetrotters’ ‘World Trick Shot Day’

Facebook’s recently renamed parent company Meta teamed up with sport and entertainment agency Team Whistle on the first Tuesday in December to leverage ‘World Trick Shot Day’ through a team of influencers including musician Famous Los, YouTuber and former college football star Deestroying, former model and basketball player tuned journalist and TV presenter Rachel DeMita… Continue reading Team Whistle & Meta Court Sports Creators To Generate Own Platform Content On Harlem Globetrotters’ ‘World Trick Shot Day’

Formula E Launches 15-Episode Behind-The-Scenes ‘Formula E: Unplugged’ Documentary Series

The final week of November saw Formula E launch a short-form episodic documentary series called ‘Formula E: Unplugged’: a 15-episode, 15-minute film series which takes viewers through Season 7 of the ABB FIA Formula E World Championship.   The videos reveal all that it takes to deliver elite international motorsport against the backdrop of challenges… Continue reading Formula E Launches 15-Episode Behind-The-Scenes ‘Formula E: Unplugged’ Documentary Series

Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles

On 25 October the health, life and car insurance and investment company Vitality UK launched a new video called ‘This Mum Runs’ in its ‘Stories Behind Change’ short film series sharing first-hand experiences of people who have overhauled their lifestyle through sport and exercise.   The online and social video tells the inspirational story of… Continue reading Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles

England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron

Late September saw England Rugby and Saracens star Maro Itoje unveiled as the face of the M&S Collection and Autograph menswear ranges for AW21 via a parallel launch event and marketing campaign.   The stalwart UK clothing and food retailer said that it wanted to work with Itoje as he presents a “the perfect style… Continue reading England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron