With sport shut down across the country, beer brand and football team sponsor Corona created a ‘Match Of Ages’ to feed Mexico’s football-starved fans. The beer brand held a game between the country’s two biggest soccer teams – Águilas del América and Chivas Guadalajara – which was based entirely on classic moments from past… Continue reading Corona Creates ‘Match Of Ages’ From 70 Years Of Footage For Mexican Fans Missing Football
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Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’
Fonterra, the New Zealand multinational dairy co-operative, ambushed the 2018 Asian Games with a campaign basedon ‘heroes at home’ and ‘domestic athleticism’. The initiative, for its high calcium milk brand Anlene, took a mildly provocative approach by asking consumers ‘Who Is An Athlete?’ and aimed to stimulate debate around the question through a new… Continue reading Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’
Milwaukee Bucks Ride With Harley-Davidson As New Film Spearheads Jersey Patch Partnership
Two Milwaukee legends team up to build the next legend – well, that’s the lead PR line promoting the new multi-year sponsorship deal (which includes jersey patch branding) between the Milwaukee Bucks and Harley-Davidson. The first half of August saw the Bucks and the bike brand announce a multi-year sponsorship agreement which sees the… Continue reading Milwaukee Bucks Ride With Harley-Davidson As New Film Spearheads Jersey Patch Partnership
PSG Activates Neymar Jr Acquisition Via Multi-Phase, Multi-Objective Signing Marketing Campaign
The biggest player signing soccer story of the offseason reached a climax this week when Paris Saint-Germain Football Club (PSG) persuaded Brazil captain Neymar Jr to abandon Catalan footballing giant Barcelona and take his bag of tricks and flicks to the French capital and the club’s associated signing campaign was just as high profile and… Continue reading PSG Activates Neymar Jr Acquisition Via Multi-Phase, Multi-Objective Signing Marketing Campaign
Evian Wimbledon Work Inc Ambassador Ads, OOH, Geo- & Time-Targeting, Snapchat, Snapcodes & #Wimblewatch
Evian launched its 2017 Wimbledon Championships campaign in late June with multi-platform activation programme that spans digital content, athlete ambassadors, OOH work, on-pack promotion, in-store and at-event hospitality and also includes geo- and time-targeted ads. The initiative, reportedly backed with a marketing investment worth around £1.9m, saw Evian launch a £350,000, month-long fresh tennis… Continue reading Evian Wimbledon Work Inc Ambassador Ads, OOH, Geo- & Time-Targeting, Snapchat, Snapcodes & #Wimblewatch
Eurosport Rides Tandem With Peter Sagan For Tour De France #Ask Sagen Social Q&A Campaign
Long-time Tour De France broadcaster Eurosport has teamed up with BORA – Honsgrohe team leader Peter Sagen to create exclusive in-race content for the channel’s #AskSagen campaign. Sagan, the current UCI World Road Race champion, is answering fans’ questions throughout the 2017 race via both Eurosport TV and the channels digital and social platforms.… Continue reading Eurosport Rides Tandem With Peter Sagan For Tour De France #Ask Sagen Social Q&A Campaign
ASA Roma’s Emotional, Multi-Platform, Social-First ‘Francesco Totti Tribute’ Campaign
To pay homage to club icon, captain and record scorer Francesco Totti on his retirement after 25 years playing for AS Roma, the Italian Seri A club ran a tribute campaign to engage fans and even allow supporters of other clubs to join the Totti conversation. The core campaign, which rolled across during the… Continue reading ASA Roma’s Emotional, Multi-Platform, Social-First ‘Francesco Totti Tribute’ Campaign
Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor
As the NBA season reaches the conference finals stage, current champions Cleveland Cavaliers and local tire giant Goodyear announce a new shirt sponsor partnership with an integrated campaign called ‘Drive’. The centrepiece of the new multiyear tie-up will see the rubber company’s famous ‘Wingfoot’ logo adorn Cavs player uniforms from the 2017-18 season … Continue reading Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor
Spurs Salute White Hart Lane Stadium Via Intergrated #TheLaneTheFinale Initiative
The penultimate weekend of the 2016/17 Premier League season saw Tottenham Hotspur say goodbye to their beloved White Hart Lane home with an multi-platform, multi-strand campaign to enable the club and its fans to pay homage and bid farewell to ‘The Lane’. Spurs, who will play at Wembley Stadium next season while its new… Continue reading Spurs Salute White Hart Lane Stadium Via Intergrated #TheLaneTheFinale Initiative
New Balance & Glasgow Celtic FC Launch ‘Live the Legend’ Lisbon Lions Anniversary Kit Campaign
New Balance has unveiled a new commemorative Glasgow Celtic kit as part of the club’s ‘Live the Legend’ campaign celebrating its iconic Lisbon Lions side. The club’s kit supplier has created a special shirt to mark the 50th anniversary of the 1967 European Cup winning side – the first British team to lift the… Continue reading New Balance & Glasgow Celtic FC Launch ‘Live the Legend’ Lisbon Lions Anniversary Kit Campaign
Integrated Campaign Promotes Nike’s #Breaking2 Monza Marathon Record Stunt
As Nike announced just when its three chosen athlete ambassadors will take the Monza’s F1 track in northern Italy to try and run the first sub two hour marathon in history, the sportswear behemoth launched a three-phase, three day brand-owned lieve event product launch campaign called #Breaking2 that climaxed when Eliud Kipchoge clocked an unofficial… Continue reading Integrated Campaign Promotes Nike’s #Breaking2 Monza Marathon Record Stunt
Anthony Joshua Fronts Lucozade Sport’s Health Credentials #MadeToMove Campaign Before Big Fight
To bring to life its belief that consumers now expect brands, as well as governments, to help them be more active, Lucozade Sport is leveraging its tie-up with Anthony Joshua with a new phase of its ‘Made To Move’ campaign. In the week ahead of the British heavyweight boxer’s world title fight against Wladimir… Continue reading Anthony Joshua Fronts Lucozade Sport’s Health Credentials #MadeToMove Campaign Before Big Fight
