World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs

To leverage and celebrate the 2018 FIDE World Chess Championships, tournament rights holder World Chess has partnered with celebrated designer Daniel Weil of Pentagram to create the official sound of chess via an initiative called ‘Chess Notes’.   Award-winning designer Daniel Weil, who has been creatively collaborating in the chess space since 2013, uses chess moves… Continue reading World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs

Pinkerton Leverages FIDE Tie-Up With Official Anti-Cheating World Chess Championship Campaign

Mid November saw risk management specialist Pinkerton leverage its partnership with the Fédération Internationale des Echecs / the World Chess Federation (FIDE) with an initiative demonstrating its status as the official anti-cheating partner of the 2018 World Chess Championships.   The promotional campaign around the deal included PR, digital and social content based around blending… Continue reading Pinkerton Leverages FIDE Tie-Up With Official Anti-Cheating World Chess Championship Campaign