Inspiring Sports Marketing
20/02/2023
NASCAR Tire Partner Goodyear Marks Renewal & Series 75th Anniversary Via ‘No Last Lap’ At Daytona 500
February saw long-time official NASCAR tire partner Goodyear debut a new ‘No Last Lap’ campaign to leverage the series’ flagship Daytona 500 race, to promote the company’s sponsorship extension >>
No Comments
19/02/2018
Longevity Themed Film Fronts Emirates/Arsenal Shirt Sponsorship Extension Announcement
Arsenal and Emirates have announced the extension of their sport sponsorship alliances – the largest ever commercial deal signed by the North London Club. The extension runs, which >>
No Comments
12/09/2017
Bale School Stunt Rework 2014 Cup-Winning Goal To Celebrate Nissan UEFA Champions League Extension
11 September saw Nissan celebrate a new three-year extension of its UEFA Champions League sponsorship through a new spot starring Real Madrid striker and the auto outfit’s athlete ambassador Gareth Bale. >>
No Comments
04/02/2015
T-Mobile & Coke’s Post-Game Selfie Twitter Special
Proving the point that the Super Bowl isn’t just about the pre-game pre-release, but also about the post-game extension, both Coca-Cola and T-Mobile extended their in-game commercials with post-game >>
No Comments
04/02/2015
Newcastle BA’s Fiscally Responsible ‘Band of Brands’
Leveraging the usual annual publicity around the cost of a 30-second Super Bowl spot (this year it crept up to a record $4.5m), Newcastle Brown Ale built an alliance >>
No Comments
