To build buzz ahead of the new season and generally broaden the game’s popular appeal and its place in the cultural conversation, Major League Baseball (MLB) teamed up with the League’s new agency of record Wieden+Kennedy (Portland) to launch an integrated campaign called ‘Baseball Is Something Else’ and a new digital platform titled ‘MLB Life’.… Continue reading MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal
Tag: Experiential
Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation
AFL team Hawthorn FC teamed up with tech-led digital and social engagement agency Campaignware for an in-stadium photo memento fan activation on the main MCG concourse for the team’s 19 March Round 1 game against Essendon. The Hawthorn Hawks, an Aussie Rules club based in Mulgrave (Victoria), worked with Campaignware’s new Bespoke division for… Continue reading Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation
Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
NCAA partner Buick’s 2023 March Madness activation brings to life the brand’s commitment to investing in an equal number of paid ads in the men’s and women’s tournaments by building on its existing ‘See Her Greatness’ women’s sports platform and challenging hoops fans to ‘Watch Me’ through integrated content starring a team of five female… Continue reading Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
Capital One Final 4 Road Trippers Chuck, Spike & Sam Joined By J Garner, J Nantz & Willie Nelson
The second week of March saw NCAA partner Capital One roll out the 2023 iteration of its annual ‘Road Trip To March Madness’ activation and on this year’s basketball pilgrimage the brand’s regular stars Charles Barkley, Samuel L Jackson and Spike Lee were joined by hoops legend Magic Johnson, actress (and sometime singer) Jennifer Garner,… Continue reading Capital One Final 4 Road Trippers Chuck, Spike & Sam Joined By J Garner, J Nantz & Willie Nelson
#Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing with participatory projects, events and adventure and environmental skills education. The adventure apparel brand’s campaign, rolling out in late February and early March 2023, states… Continue reading #Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative
Formula One (F1) sponsor Heineken launched its previously teased Player 0.0 gaming initiative around the Rolex Australian Grand Prix with a nationwide, multi-site Sim Racing tournament that seeks to engage and entertain Aussie F1 fans and promote the brewer’s no-alcohol beer. The project was developed in a partnership with F1 Red Bull Racing driver… Continue reading Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative
Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
The last week of February saw Coke Zero Sugar roll out a 2023 NCAA March Madness marketing push fronted by two basketball legends – Magic Johnson and Tamika Catchings – in a celebrity packed campaign that also features comedy duo Dave Burd (Lil Dicky) and Travis (Taco) Bennett and continues the brand’s ongoing ‘Tasty Enough… Continue reading Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper
Germany’s Betclic teamed up with 180heartbeats and creative agency Jung von Matt to give romantic football fans a chef-cooked 10-course meal on Valentine’s Day with each dish reflecting in real time what was happening on the 14 February UEFA Champions League big match between European giants Paris Saint-Germain and Bayern Munich. The idea was… Continue reading Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper
Nike & Ja Morant’s NBA All-Star Pop-up Ice Store Promotes Ja 1 Signature Shoe
Leveraging spiking hoops interest around the 2023 NBA All-Star Weekend, Nike and Ja Morant promoted the new Ja 1 signature sneakers through an omnichannel campaign built around a mountainous on-site pop-up store built entirely from ice. The marketing initiative tipped off on Friday 17 February when Nike released content featuring the custom diamond pendant… Continue reading Nike & Ja Morant’s NBA All-Star Pop-up Ice Store Promotes Ja 1 Signature Shoe
Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour
Volleyball World teamed up with agency Ogilvy Amsterdam to transform waste into a unique new winners’ trophy at the finals of the 2022 Beach Pro Tour in Doha in an experiential initiative aimed at raising awareness of the impact that ocean pollution is having on the planet. Unlike the typical gold and silver sports… Continue reading Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour
Booking.com Celebrated Manchester Derby By Building A Half-Red, Half-Blue Halfway Point House
In a local Lancashire derby day activation, Booking.com built a novelty holiday home exactly halfway between Manchester United and Manchester City’s stadiums, kitted it out in the team’s famous red and blue colours and then made it available to rent for one night only – on 14 January – to mark the game between the… Continue reading Booking.com Celebrated Manchester Derby By Building A Half-Red, Half-Blue Halfway Point House
Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’
To leverage spiking soccer interest around the 2022 FIFA Men’s World Cup and ambush fierce rival and official Qatar 2022 sponsor Coca-Cola, PepsiCo’s Pepsi Max brand teamed up with Brazilian football legend Ronaldinho to unveil is custom-created, branded ‘Nutmeg Foosball Table’. A highly creative and skillful attacking midfielder Ronaldo de Assis Moreira, commonly known… Continue reading Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’
