Tag Archives: Experiential

Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which >>
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UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to >>
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Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’ Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’

Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’

Puma Brazil sought to highlight gender inequality in sport in general and in football in particular in Spring 2022 through an experiential initially which literally created an ‘UnLevel Playing >>
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Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative >>
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Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience

Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience

BT-owned mobile telecoms network EE leveraged its principle sponsorship of The Football’s Association’s Wembley Stadium and promoted its 5G services through a social campaign and stadium superstore experience which >>
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Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’ Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L >>
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AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign

AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign

Leveraging its partnership with NCAA March Madness 2022, US telco AT&T rolled out a campaign called ‘Even In The Madness Of March’ which contrasts the unpredictability of the tournament’s >>
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Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport

Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport

A new initiative from Ford Performance, the racing division of Ford Motor Company, called ‘The W Track’ was based around a customised virtual racing track that allows drivers to >>
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AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend

AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend

AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed >>
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CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death

CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death

South American Football Confederation CONMEBOL honoured Diego Armando Maradona with an ‘out of this world’ tribute on the anniversary of his death by naming a star after the Argentina >>
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