Canadian financial services giant and longtime hockey supporter Scotiabank leveraged spiking excitement around the NHL Playoffs and a trio of team sponsorships by teaming up with agency Rethink to invite fans to customise any piece of clothing with select bank-sponsored team patches via an initiative called ‘Make It Merch’. Objective The broad aim was to… Continue reading Scotiabank ‘Make It Merch’ Leverages NHL Playoffs By Helping Hockey Fans Rep Their Team Their Way
Tag: Experiential
Michael J Fox & Celine Dion Showcase Inspiring Olympic Athlete Journeys In Team Canada and CBC/Radio-Canada ‘Brave Is Unbeatable’
The Canadian Olympic Committee (COC) and CBC/Radio-Canada teamed up with Toronto agency The Hive for a Paris 2024 ‘Brave Is Unbeatable’ multi-platform, multi-stage campaign chronicling the inspiring journeys Team Canada athletes. Objective The campaign goal was to build excitement around Paris 2024 and support for the Canadian team through a message that celebrates overcoming adversity.… Continue reading Michael J Fox & Celine Dion Showcase Inspiring Olympic Athlete Journeys In Team Canada and CBC/Radio-Canada ‘Brave Is Unbeatable’
Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
Comcast Business, an official partner of The Players Championships, takes the brand and its target C-Suite demographic out of the boardroom and onto the links in a campaign called ‘Powering Possibilities’ starring two-time major champion and 2021 ‘Comcast Business Tour Top 10’ winner Collin Morikawa. Activating its rights package in its inaugural year as an… Continue reading Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
The second half of March saw Arsenal FC, the Arsenal Foundation and packaging supplier Ball Corporation leverage Global Recycling Day by launching a three-week fan tournament called ‘The Green Gooners Cup‘. Kicking off on 18 March, the unique eco-focused tournament, encourages Arsenal fans to engage with and participate in ecology and environment activities – ranging… Continue reading Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse racing Spring Carnival encouraging them to break out of a collective post-covid, post-Winter malaise and embrace a vibrant and unexpected world of food, fashion, fun and racing at Caulfield.… Continue reading Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the 2023 British Grand Prix titled ‘Red Bull Pole Position’ The Austrian based drinks brand teamed up with full-service event company Creation to design and deliver an inventive hospitality activation… Continue reading Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Puma Stages Historic Australia v NZ Women’s Football ‘ReMatch’ From 1975 Asian Cup
48 years after the first historic official international football game between Australia and New Zealand, Puma turned the clock back to celebrate and honour those ground-breaking players by staging a historic ‘ReMatch’. Part of PUMA’s leverage programme around the 2023 FIFA Women’s World Cup, ‘ReMatch’ built on the June ‘1975 The OGs’ launch phase through… Continue reading Puma Stages Historic Australia v NZ Women’s Football ‘ReMatch’ From 1975 Asian Cup
MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) – spans 5G, AR, an automated ball strike system, apps, drones, wi-fi, competitions, local activations and ads. The mobile telco’s activation highlights included: A… Continue reading MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11
The All England Lawn Tennis Club (AELTC) and communications sponsor Vodafone teamed up with retail partner Westfield and outdoor media collaborator Ocean Outdoor to present a pair of experiential tennis themed spaces alongside live tennis action across the latter’s outdoor digital screen network. As well as live-streaming selected tennis highlights on 46 large format… Continue reading AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11
MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
Major League Baseball (MLB) hosted a live baseball experience in the heart of London titled ‘Trafalgar Square Takeover’ in the form of a three-day festival celebrating the sport and promoting the two-game 2023 London Series between long-time rivals St. Louis Cardinals take on Chicago Cubs in the London Stadium. The league teamed up with… Continue reading MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
Brazil’s Brahma Teams Up With Ukrainian Community To Keep FC Mariupol Playing in ‘The Exiled Team’
In Spring/Summer 2023 Brazilian beer Brahma, a brand with a strong soccer heritage, teamed up with the country’s football stakeholders and the local Ukrainian community (the largest in Latin America) to keep the relocated FC Mariupol playing and champion the club’s story via the #FCMariupolLives ‘The Exiled Team’ campaign by agency Africa and Who Are… Continue reading Brazil’s Brahma Teams Up With Ukrainian Community To Keep FC Mariupol Playing in ‘The Exiled Team’
LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’
A team of athlete ambassador super stars from the world of women’s soccer linked up with The LEGO Group to champion the way that girls play on and off the pitch in an initiative called ‘Play Unstoppable’. Players from leagues and countries across the globe – including former USA Women’s team Captain Megan Rapinoe,… Continue reading LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’
