Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an integrated campaign titled ‘New Energy’. The British based AMF1 racing team partnered with global communications agency Havas for the season-long ‘New Energy’ brand platform which,… Continue reading Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Tag: Experiential Event
‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football
Ecuadorian financial services outfit Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito football team (LDU), launched an at-stadium campaign to promote gender inclusion and equality in sport by staging a football match with a twist – there were no players. The bank worked with its Quito based football club partner and… Continue reading ‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football
‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts
The French Tennis Federation (Federation Française de Tennis / FFT), the rights holder of the French Open, teamed up with sponsors Longines & Lacoste to transform a New York block into a Parisian boulevard complete with a sprinkling of the familiar red/orange clay from Roland Garros’ courts. To add a touch of French flavour… Continue reading ‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts
New Balance Backs Comrades Marathon With SA Strand Of Global #MyFureSelf Initiative
New Balance’s global #MyFutureSelf idea, which is rolling out as the core concept of multiple campaigns around the world, fronts its activation of the sports apparel brand’s sponsorship of ‘The Comrades Marathon’. Launched in early May to coincide with the official race launch at the 30-day countdown mark, New Balance’s work leveraging this gruelling… Continue reading New Balance Backs Comrades Marathon With SA Strand Of Global #MyFureSelf Initiative
Red Bull’s High-Speed Dinghy Race Stunt Spot Fronts Team’s New F1 Season Marketing At Australian GP
Red Bull Racing kick-starts the new Formula One championship with a campaign revolving around the season opening Australian Grand Prix that sees its drivers race one another in high-speed dinghies. The racing team’s marketers took Daniel Ricciardo and Max Verstappen down to Melbourne’s famous Yarra River, which runs right through the middle of the city, to… Continue reading Red Bull’s High-Speed Dinghy Race Stunt Spot Fronts Team’s New F1 Season Marketing At Australian GP
Betfair & Victoria Pendleton Tackle Cheltenham In ‘Switching Saddles’ PR Extravaganza
When Betfair looked to beat its competitors last year, its agency Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike and sit in the horse saddle. The results? A compelling and competitive race at the festival, an award winning campaign and an impressive 49% increase in Betfair customers as… Continue reading Betfair & Victoria Pendleton Tackle Cheltenham In ‘Switching Saddles’ PR Extravaganza
Wear The Rose Live: O2 & Take That Front Official England RWC Send-Off Event
Long term England Rugby shirt sponsor has unveiled a branded entertainment event – The O2 Official England Rugby World Cup Send-Off – that leverages not just its RFU partnership, but also its alliance with Take That and its naming rights to London’s O2 arena music venue. The event, on 9 September, is promoted through… Continue reading Wear The Rose Live: O2 & Take That Front Official England RWC Send-Off Event
Nissan UEFA Final Fest Eco Games Power Cup To Ground
Nissan brought its first year as a UEFA Champions League sponsor to a climax with a blockbuster experiential event at Berlin’s Brandenburg Gate that challenged fans to show their skills and energy levels in order to generate the actual electricity that transported the trophy to the stadium in a special edition e-NV200. This innovative… Continue reading Nissan UEFA Final Fest Eco Games Power Cup To Ground
Sprite’s Live Experiential #FirstHomeGame For LeBron
NBA sponsor Sprite capitalizes on the excitement surrounding Lebron James’ Cleveland homecoming with ‘First Home Game’ – a live experiential event that it turned into traditional advertising and social content and linked to an on-pack product promotion. The event, which was held on the Patterson Park basketball courts where LeBron first discovered his passion… Continue reading Sprite’s Live Experiential #FirstHomeGame For LeBron
AT&T’s #ItsOurTime Supports Both Team USA & LGBT Rights
As the Winter Olympics began, Team USA sponsor AT&T became one of the first brands with a form of official Games-related partnership to publicly and expressly condemn host nation Russia’s anti-gay legislation. In a high profile post on its consumer blog, titled ‘A Time For Pride & Equality’, the American telecoms giant wrote: … Continue reading AT&T’s #ItsOurTime Supports Both Team USA & LGBT Rights
