Tag Archives: Excercise

Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits

Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits

Apex Rides, a leading British smart bike company, launched its first television-led integrated campaign in September with the objective of driving home a message that exercise isn’t only about >>
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Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP

Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP

NFL super star and Super Bowl winner Patrick Mahomes and US LPGA Tour golfer and Olympic Gold medallist Nelly Korda front a new ‘Unlock Yourself’ campaign for WHOOP to >>
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ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town

ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town

At the start of September sportswear brand ASICS teamed up with mental health charity Mind to launch a mental health, wellness and exercise experiment across an entire UK town. >>
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Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day

Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day

On 8 March, Sport England’s long-running and award-winning ‘This Girl Can’ initiatives rolled out a new phase in the form of a launching an image library of pictures showing >>
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India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere

India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere

To build interest in the new Fastrack Reflex 3.0 a campaign called ‘Start Anywhere’ targets Gen-Z and focuses on how the smartband can support a fluid and flexible approach >>
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Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting  More Women Being Active During Covid Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting  More Women Being Active During Covid

Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid

Sport England’s ongoing and award-winning ‘This Girl Can’ platform returned in September with a fresh campaign celebrating the inventive ways women have stayed active during the pandemic which aims >>
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Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome

Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome

Reebok India launched a series of home workouts to harness the power of fitness called #WorkOUTfromHome.   The initiative, developed with agency 22feet Tribal Worldwide, is an Instagram based >>
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Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform

Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform

The end of April saw Danone’s high protein snack brand YoPRO launch the ‘YoPRO Fitness Challenge’: a lockdown utility based around an online fitness and nutrition program which challenges >>
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Intersport Creates ‘Work-INs’: An Instagram Based Indoor Social Training Initiative Intersport Creates ‘Work-INs’: An Instagram Based Indoor Social Training Initiative

Intersport Creates ‘Work-INs’: An Instagram Based Indoor Social Training Initiative

Intersport #WorkINS is a social space designed to make people feel welcome, give them a voice and to bring sport indoors for customers and non-customers alike.   #WorkINS, is >>
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Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment

Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment

Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing >>
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