Inspiring Sports Marketing
Sep 21, 2021
Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits
Apex Rides, a leading British smart bike company, launched its first television-led integrated campaign in September with the objective of driving home a message that exercise isn’t only about >>
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Sep 09, 2021
Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
NFL super star and Super Bowl winner Patrick Mahomes and US LPGA Tour golfer and Olympic Gold medallist Nelly Korda front a new ‘Unlock Yourself’ campaign for WHOOP to >>
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Sep 07, 2021
ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town
At the start of September sportswear brand ASICS teamed up with mental health charity Mind to launch a mental health, wellness and exercise experiment across an entire UK town. >>
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Mar 15, 2021
Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day
On 8 March, Sport England’s long-running and award-winning ‘This Girl Can’ initiatives rolled out a new phase in the form of a launching an image library of pictures showing >>
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Mar 12, 2021
India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere
To build interest in the new Fastrack Reflex 3.0 a campaign called ‘Start Anywhere’ targets Gen-Z and focuses on how the smartband can support a fluid and flexible approach >>
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Sep 21, 2020
Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Sport England’s ongoing and award-winning ‘This Girl Can’ platform returned in September with a fresh campaign celebrating the inventive ways women have stayed active during the pandemic which aims >>
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May 25, 2020
Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome
Reebok India launched a series of home workouts to harness the power of fitness called #WorkOUTfromHome. The initiative, developed with agency 22feet Tribal Worldwide, is an Instagram based >>
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May 18, 2020
Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
The end of April saw Danone’s high protein snack brand YoPRO launch the ‘YoPRO Fitness Challenge’: a lockdown utility based around an online fitness and nutrition program which challenges >>
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Apr 02, 2020
Intersport Creates ‘Work-INs’: An Instagram Based Indoor Social Training Initiative
Intersport #WorkINS is a social space designed to make people feel welcome, give them a voice and to bring sport indoors for customers and non-customers alike. #WorkINS, is >>
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Jan 16, 2020
Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing >>
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