Nike teamed up with Grammy-winning rapper Megan Thee Stallion for an exercise and wellness campaign which sees the singer share her personal fitness journey whilst encouraging viewers and fans to follow their own athletic paths and ignore the naysayers. The campaign, running under the sportswear behemoth’s ongoing ‘Play New’ brand platform, sees the artist… Continue reading Megan Thee Stallion Stars As Nike ‘Hot Girl Coach’ For Fitness & Wellness Campaign
Tag: Excercise
Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits
Apex Rides, a leading British smart bike company, launched its first television-led integrated campaign in September with the objective of driving home a message that exercise isn’t only about the physical benefits but that it also support people’s emotional needs. The ‘Its Time To Ride Your Way’ campaign, created by Atomic London, aims to… Continue reading Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits
Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
NFL super star and Super Bowl winner Patrick Mahomes and US LPGA Tour golfer and Olympic Gold medallist Nelly Korda front a new ‘Unlock Yourself’ campaign for WHOOP to launch the fitness wearables and analytics company’s Whoop 4.0 range. The Boston based human performance technology, fitness wearables, and analytics company – which was originally known as Bobo Analytics… Continue reading Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town
At the start of September sportswear brand ASICS teamed up with mental health charity Mind to launch a mental health, wellness and exercise experiment across an entire UK town. Following brand research into the nation’s mood, the ASICS State-of-Mind Index identified Nottinghamshire as the English county most in need of a mental uplift and… Continue reading ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town
Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day
On 8 March, Sport England’s long-running and award-winning ‘This Girl Can’ initiatives rolled out a new phase in the form of a launching an image library of pictures showing diversity of women being active. The rights-free photographs – which all feature women of all different sizes and ages all being active and playing sport… Continue reading Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day
India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere
To build interest in the new Fastrack Reflex 3.0 a campaign called ‘Start Anywhere’ targets Gen-Z and focuses on how the smartband can support a fluid and flexible approach to fitness. The campaign, which was conceptualised by Lowe Lintas Bangalore, seeks to promote the Reflex 3.0’s 10+ sport modes and positions it as a… Continue reading India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere
Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Sport England’s ongoing and award-winning ‘This Girl Can’ platform returned in September with a fresh campaign celebrating the inventive ways women have stayed active during the pandemic which aims to inspire other women to do the same through uplifting real-life stories. The latest work, by FCB Inferno (the agency behind the original campaign creative… Continue reading Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome
Reebok India launched a series of home workouts to harness the power of fitness called #WorkOUTfromHome. The initiative, developed with agency 22feet Tribal Worldwide, is an Instagram based series of virtual workouts fronted by a team of Indian athlete ambassadors including Katrina Kaif and Malaika Arora, as well as certified Reebok India’s trainers. … Continue reading Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome
Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
The end of April saw Danone’s high protein snack brand YoPRO launch the ‘YoPRO Fitness Challenge’: a lockdown utility based around an online fitness and nutrition program which challenges people to come out of isolation fitter than when they went in. The social media based initiative was conceived and created in harness with Emotive… Continue reading Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
Intersport Creates ‘Work-INs’: An Instagram Based Indoor Social Training Initiative
Intersport #WorkINS is a social space designed to make people feel welcome, give them a voice and to bring sport indoors for customers and non-customers alike. #WorkINS, is based around indoor training sessions for sports that usually take place outside or in groups – such as football and running. It is hosted on… Continue reading Intersport Creates ‘Work-INs’: An Instagram Based Indoor Social Training Initiative
Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing them to sexual harassment in the workplace. Gymbox, which owns 11 gyms in London, sought to sign-up new memberships – with a focus on targeting… Continue reading Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Fitness First’s ‘Keep Fit Interesting’ Encourages Aussies To Stay Motivated At Key Exercise Moments
A new Fitness First brand campaign, developed through VCCP Sydney, takes on the relatable challenge for so many athletes – motivation. The initiative is built around showcasing everyday vignettes in which people so often lose our fitness motivation and suggests that most of these scenarios can be solved by the mental and physical benefits… Continue reading Fitness First’s ‘Keep Fit Interesting’ Encourages Aussies To Stay Motivated At Key Exercise Moments
