Inspiring Sports Marketing
Feb 09, 2022
Planet Fitness Super Bowl ‘What’s Gotten into Lindsay?’ Spot Stars Lindsay Lohan
Gym giant Planet Fitness pre-released its Super Bowl commercial which stars Lindsay Lohan and simultaneously pokes fun at the actor’s former party girl lifestyle while celebrating her current prioritise >>
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Jan 25, 2022
UFC Star Francis Ngannou Fronts Inspirational ‘United We Sweat’ Gymshark Campaign
Fitness specialist sportswear brand Gymshark teamed up with UFC champion Francis Ngannou to front a new spot in its ongoing ‘United We Sweat’ campaign which sets out to use >>
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Jan 21, 2022
Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously >>
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Jan 18, 2022
Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign
Gym outfit Anytime Fitness launched an integrated January marketing campaign in Australia to promote the brand as ‘the most welcoming and inclusive gym’ for all Australians regardless of body >>
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Jan 14, 2022
Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering
A self-styled, copy-based quirky out of home campaign in the UK called ‘100 Classes’ by Gymbox seeks to drive awareness and memberships through the New Year and reinforce its >>
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Jan 06, 2022
New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive >>
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Dec 16, 2021
Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With >>
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Dec 16, 2021
Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Following the shocking death of Chris Noth’s Mr Big character after collapsing after a Peloton workout in the opening episode of HBO Max’s ‘Sex and the City’ revival series >>
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Oct 05, 2021
Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get >>
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Sep 28, 2021
Megan Thee Stallion Stars As Nike ‘Hot Girl Coach’ For Fitness & Wellness Campaign
Nike teamed up with Grammy-winning rapper Megan Thee Stallion for an exercise and wellness campaign which sees the singer share her personal fitness journey whilst encouraging viewers and fans >>
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