If you are a pet owner who wants to go to the gym, but don’t want to leave your dog at home then Gymbox has a solution – ‘Gymbark’. The London based chain of health clubs introduced Gymbarx as ‘a dog-only fitness class for members’ canine friends to attend while their owners hit the treadmill… Continue reading Gymbox Launches ‘Gymbark’ Dog Fitness Class (For April Fool’s Day)
Tag: Excercise
Sports Direct ‘Fast & Slow’ Podcast series Inspires Muslims To Train Safely During Ramadan
Sports Direct teamed up with creative agency The Romans to launch a campaign led by a podcast series titled ‘Fast And Slow’ aimed at encouraging Muslims to exercise safely during Ramadan. The audio series, which was hosted by British Olympic Taekwondo medal winner and 2020 Tokyo Olympics pundit Lutalo Muhammad, set out to address… Continue reading Sports Direct ‘Fast & Slow’ Podcast series Inspires Muslims To Train Safely During Ramadan
The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out
The Gym Group’s September ‘Gym Face’ comic campaign focuses on the faces people pull when working out and is spearheaded by a humorous film featuring a multitude of different faces that people make in the middle of exercising. This music and facial expression campaign, titled ‘Gym Face’, centres around a simple fact that everyone… Continue reading The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out
Planet Fitness Super Bowl ‘What’s Gotten into Lindsay?’ Spot Stars Lindsay Lohan
Gym giant Planet Fitness pre-released its Super Bowl commercial which stars Lindsay Lohan and simultaneously pokes fun at the actor’s former party girl lifestyle while celebrating her current prioritise of the gym and her health over glamorous celebrity parties. Created by agency Publicis‘ bespoke Team Lift unit, the playful campaign’s message is fairly basic:… Continue reading Planet Fitness Super Bowl ‘What’s Gotten into Lindsay?’ Spot Stars Lindsay Lohan
UFC Star Francis Ngannou Fronts Inspirational ‘United We Sweat’ Gymshark Campaign
Fitness specialist sportswear brand Gymshark teamed up with UFC champion Francis Ngannou to front a new spot in its ongoing ‘United We Sweat’ campaign which sets out to use the athlete’s personal story to inspire a sense of community. Launched on 19 January, the 30-second hero commercial tells the life story of the Cameroonian… Continue reading UFC Star Francis Ngannou Fronts Inspirational ‘United We Sweat’ Gymshark Campaign
Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously offering lessons learned during the pandemic. Initially launched in the USA, Equinox’s ‘Life Is The Luxury’ focuses on driving home a set of key benefits… Continue reading Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign
Gym outfit Anytime Fitness launched an integrated January marketing campaign in Australia to promote the brand as ‘the most welcoming and inclusive gym’ for all Australians regardless of body type, fitness level, exercise ability or background. ‘Any Body, Any Time’ sets out to challenge the stereotyped and clichéd representation of gym-goers and instead focuses… Continue reading Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign
Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering
A self-styled, copy-based quirky out of home campaign in the UK called ‘100 Classes’ by Gymbox seeks to drive awareness and memberships through the New Year and reinforce its unconventional positioning. Created by agency BMB with media was bought by the7stars and Jack Media, the outdoor executions read a little like bites of conversations… Continue reading Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering
New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive memberships during the traditional New Year health and exercise spike. The marketing push positions Planet Fitness as a solution for keeping both the mind and… Continue reading New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With Benefits’ awash with gentle innuendo. Building on its existing four-year brand partnership, Thinkhouse worked with the company’s marketing team to roll out ‘Fit With Benefits’:… Continue reading Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Following the shocking death of Chris Noth’s Mr Big character after collapsing after a Peloton workout in the opening episode of HBO Max’s ‘Sex and the City’ revival series ‘And Just Like That’, the high-tech fitness equipment brand responded with a humorous low latency social spot titled ‘And Just Like That…He’s Alive’. According to… Continue reading Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get active together with the goal of feeling happier, stronger and healthier. The initiative is built around a digital hub which offers practical guidelines and partner assets and… Continue reading Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
