Tag Archives: Excercise

Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise

Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise

The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously >>
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Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign

Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign

Gym outfit Anytime Fitness launched an integrated January marketing campaign in Australia to promote the brand as ‘the most welcoming and inclusive gym’ for all Australians regardless of body >>
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Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering

Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering

A self-styled, copy-based quirky out of home campaign in the UK called ‘100 Classes’ by Gymbox seeks to drive awareness and memberships through the New Year and reinforce its >>
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New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’ New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’

New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’

The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive >>
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Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign

Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign

In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With >>
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Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’ Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’

Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’

Following the shocking death of Chris Noth’s Mr Big character after collapsing after a Peloton workout in the opening episode of HBO Max’s ‘Sex and the City’ revival series >>
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Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether

Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether

The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get >>
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Megan Thee Stallion Stars As Nike ‘Hot Girl Coach’ For Fitness & Wellness Campaign Megan Thee Stallion Stars As Nike ‘Hot Girl Coach’ For Fitness & Wellness Campaign

Megan Thee Stallion Stars As Nike ‘Hot Girl Coach’ For Fitness & Wellness Campaign

Nike teamed up with Grammy-winning rapper Megan Thee Stallion for an exercise and wellness campaign which sees the singer share her personal fitness journey whilst encouraging viewers and fans >>
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Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits

Apex Rides Champions ‘Emotional Gains’ Rather Than Physical Benefits

Apex Rides, a leading British smart bike company, launched its first television-led integrated campaign in September with the objective of driving home a message that exercise isn’t only about >>
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Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP

Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP

NFL super star and Super Bowl winner Patrick Mahomes and US LPGA Tour golfer and Olympic Gold medallist Nelly Korda front a new ‘Unlock Yourself’ campaign for WHOOP to >>
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